Rafael Merel craetive director

ABOUT

Everybody knows that sports drinks help performance.
Gatorade has been saying this for years.
To launch Ironage, we tried to show it in the most unusual way possible.
And so came the idea of ​​the calendar outline with the athlete's improvement.

Date created: March 2014 2014-03-01T00:00:00+0000
Date published: 13 January 2021 2021-01-13T11:08:34+0000

AWARDS

Cannes Lions - Bronze
El Ojo Silver
One Show - Merit
WAVE FESTIVAL - SILVER

MADEIT CREDITS

  • IronageClient
Project featured: on 18th January 2021

Ironage Calendar

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