About me

If you have a maddening business itch you desperately need to scratch, the Cheddar Creative team are here to help. No need for "up a bit, right a bit", we'll find the exact spot to make you go "Mmmmmm..."

Now more than ever, businesses must focus on the needs of their users and customers if they're to create and retain a competitive advantage and make a positive difference. At Cheddar, we use the principles of design thinking and UX/UI design to craft the most engaging, delightful and impactful brand strategies and online experiences for ambitious businesses of all shapes and sizes. We take a holistic approach to CX and use creative thinking to solve problems, explore new opportunities and build sustainable brands.

I've spent most of my career agency-side working with a diverse range of clients; from local SMEs to global luxury travel brands, well-known online retailers, blue-chip financial services companies and highly-regarded educational institutions. I've also found success as an independent filmmaker, producing Raindance winner and multiple British Independent Film Award nominee Exhibit A, which the BFI's Sight & Sound magazine called "a masterpiece of gradually escalating horror."


Advertising, Cinematography, Content, Copywriting, Creative Direction, Digital Marketing, Digital Strategy, Experiential Marketing, Marketing, Problem Solving, Script Writing, UX/UI, videography, Web Design

Sector Experience

Advertising, Animation, Audio / Visual, Brand Management, Branding, CGI / 3D, Communications, Consulting Services, Creative Services, Design, Digital (SEO, PPC, SEM...), E-Commerce, Marketing, Packaging, Photography, PR, Research & Development, SAAS, Sales / Business Development, Social Network / Community, Software, UI / UX


Small Business Sunday – Theo Paphitis Award, The EPIC Media Communications Campaign Award


Aspire Cycles, Car Connector, CHAOS Media, Emeg, Geotekk, Guardian Energy, Hurren & Hope, Inspire Suffolk, Ipswich Town Football Club, Kitchen Worktops Online, Marina Simioni Music, Opaque Audio, PFS Fueltec, Schools Out Activities, The Forge Kitchen, The Leadership Forum, The SAA, TRU7 Group

Currently No Recommendations
Top 25 Strategy Director Project featured:SAA Community Platform – Design & Build
on 29th August 2020
Project featured:Web Design & Build | Aspire Cycles
on 29th August 2020
Project featured:Web Design & Build
on 29th August 2020
Project featured:Monster Mates
on 14th September 2020
Project featured:Brand Identity & Web Design | Car Connector
on 19th October 2020
Project featured:Web/UX Design & Development x3
on 16th November 2020
Project featured:Smith's Cocktails - Craft Cocktails for the Discerning Drinker
on 16th February 2021
Skill Level
Creativepool member since 29 August 2020