Richard Wood
UX/CX Strategist
ABOUT
Aspire Cycles offers cycling enthusiasts and professional athletes the opportunity to build their own bespoke dream bike, with over 2 million custom design, colour and component options. The business had been going for 3 years when the entrepreneurs behind the venture approached us at the end of 2019 with exciting growth plans for 2020, including a brand relaunch. We were tasked with reinvigorating the brand identity and totally redesigning the website to reflect its values and the aspirational lifestyle the brand represents.
MADEIT CREDITS
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Aspire CyclesClient
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Cheddar CreativeAgency
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Yasmin WillisCreative Director -
Cassie BendallCreative Director -
Richard WoodUX/CX Strategist