If there’s a Nike ad featuring this headline, then I’ve not seen it. 

If not, then, well, ok. Silver medal for me again :/ and my bad for wasting time knocking up something that looks like a pretty poor billboardAd.

That aside (and my p*ss-poor art direction chops lol), the notion of turning phrases like this one on it’s head used to something of a stock-in-trade for things what used to pass for ads.

Now, not so much. What we get are pallid expressions of some future emotional state akin to be semi-conscious. Things about elevating your everyday or empowering your experience. 

I know this is a hackneyed old moan about stuff that old farts like me like to bore on about, but it can’t just be me thinking it’s easier to say something meaningful (or mean it) that to not. Can it? 

It’s not simply the preserve of the cool brands. Nor should it be.

Fine words, yes, but finding better ones will get you found.

Anyway, best get on. Have half a dozen platitudes to plate-out and a load of boiler’s to plate.

Oh, and apologies to Nike and all the great actual creatives turning out properly excellent creative.