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Inspiration

Always pin your ideas to your office wall

When I first started out, I was always encouraged to pin my ideas to my office wall. I used an A3 layout pad and a fat black Pentel marker and just scribbled down whatever came into my head. Once I thought that I had something, I’d draw a...

Posted by: Creativepool
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Industry

Skill up for 2017 with 4 key Creative Super Powers

We are ushering in the new year with our first CS Presents of 2017 and it’s all about Creative Super Powers… Do you remember what it was like to be a child. Go find a LEGO set and start to build off plan. Remember what it was like to be...

Posted by: Creative Social
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Workshop

10 Tips for a productive brainstorming session

Do you walk away from brainstorming sessions with a feeling of not having accomplished much? You’re not alone. OLIVER Design Team Lead, Tom Lowe, shares his 10 tips for making your next creative brainstorming session the most productive...

Posted by: OLIVER
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Features

Designers - Do you have the courage to show hand drawn concepts?

by John Fountain. There's an art director that I know who has a pretty impressive portfolio. Plenty of big-name clients, some beautifully designed work and one or two pieces that have appeared in awards annuals. When she shows her work I'm sure that...

Posted by: Creativepool
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Features

The 'write' idea.

by Ashley Morrison. A few weeks ago, I was approached by a prospective client, who asked whether I'd be interested in doing some work for them. Specifically (or not, as it turned out) they needed me to write a brochure. I assumed they wanted a quote...

Posted by: Creativepool
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Features

Spotlight - Jodie Cox - Illustrator

"Perseverance is a must! Don't give up at the first hurdle....." Describe your work in one sentence. Bold, colourful, fun images that hopefully make you think a bit. What's the most important thing you've learnt in your line of work? Have...

Posted by: Creativepool
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Features

Spotlight - Rod Hunt - Illustrator

‘I was originally intending to go into biochemistry & horticulture' Describe your work in one sentence. Retro tinged illustration & detailed character filled landscapes. What's the most important thing you've learnt in your line of...

Posted by: Creativepool
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Features

5 minutes with... Ben Walker - Beattie McGuinness Bungay

Ben Walker worked on some of Wieden & Kennedy's most awarded campaigns including Honda "Cog", which he created in 2003, before controvercially moving to BMB in 2010 whilst heading up Wieden's Nokia business. His roster of clients have also included...

Posted by: Creativepool
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Features

Spotlight - Iain Cox - Illustrator

I don't feel quite right when I haven't got a pen in my hand, my life feels strangely absent of any purpose. Describe your work in one sentence. My Illustrations are multi-coloured, squiggly scribbles shaped into recognisable objects on a piece of...

Posted by: Creativepool
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Features

5 minutes with... Simon Learman - McCann London

Tell us what you do for a living and who you work for? ECD of McCann London What does that involve? Shepherding, motivating, inspiring, selling. How did you get started in the industry? Saatchi and Saatchi. It was a brutal but an invaluable...

Posted by: Creativepool
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Features

5 minutes with... Laura Jordan Bambach - LBi

Wake up tomorrow and do something completely differently to any way you've done it before. It's surprising how refreshing it is. Tell us what you do for a living and who you work for? Executive Creative Director at LBi (Lost Boys...

Posted by: Creativepool
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Features

Automatic. Can a robot do a creative job?

by Magnus Shaw. The last time I worked on a major print campaign, we employed a piece of software to automate the production process. It was a clever bit of kit. Once the parameters had been set by a designer (ad sizes, logo clearance, calls to...

Posted by: Creativepool
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Workshop

Opinions - Why do creative agencies all talk the same?

by John Fountain I'll wager that if you visit any creative agency's website and go to the "About" page you'll find that, though the pictures and design might be poles apart, the words themselves will all be pretty much the same. Which is weird when...

Posted by: Creativepool
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Features

Where now for the idea?

Most professionals provide an easily identifiable service. The lawyer offers his advice and representation, the dentist his drill and pink water. But the stock in trade of the professional creative is a little harder to pin down. Is the designer...

Posted by: Creativepool
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Inspiration

Inspiration - where are you?

Getting paid to be creative is for the most part, brilliant. You get to run down the deepest rabbit holes of your imagination, retrieve the most far fetched and wildest ideas and then present them to the wider world. There are other perks such as not...

Posted by: Creativepool
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Leaders

Three things from Cannes: taboos, trends and tears

With Cannes Lions closing its doors last Friday, we asked five creative leaders, to share their thoughts on this year’s Cannes Lions. They will also be speaking at ‘Creative Stories…from Cannes’ 18 July for a more in-depth overview of the...

Posted by: Creative Social
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Industry

Creative Stories... from Cannes

Back for our fifth consecutive year, ‘Creative Stories... from Cannes’ (previously Mini Cannes) hits London on the 18th July. This year we are super excited to be supported by the IPA and will be bringing you an inspiring selection of...

Posted by: Creative Social
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Industry

CS Mini Cannes - 19th July 2017

We are back for our annual round up of everything Cannes Lions. #CSminicannes hits the London stage with an inspiring selection of talks and panels from key creative leaders to give you the low down on what everyone was buzzing about at this year’s...

Posted by: Creative Social
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CS Presents...How to be brave 31st May

When was the last time you were truly brave? Putting out a piece of work that challenges the status quo and makes you slightly scared about the reaction. And how many campaigns beyond ‘Fearless Girl’ have you seen in the last 12 months that...

Posted by: Creative Social
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Industry

Why the advertising industry needs to be more Punk

The upcoming Production Social (30th November) is themed around Punk, Dani Michelon, Head of AMV XLAB, the innovation lab at AMVBBDO & Founder of Production Social discusses why she chose this left field theme and the need for originality, rebellion,...

Posted by: Creative Social
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Inspiration

Best of TED

Back in 1984, TED was a conference that aimed to bring three worlds together: Technology, Entertainment and Design. Since then the scope has broadened and now it offers creative thinkers the ultimate 15 minute soapbox. So how about today we indulge...

Posted by: Creativepool
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Inspiration

Great Ideas & Where to Find Them

If those four walls are getting a little overfamiliar how about a blast of creative refreshment? Two FREE places to any creative professional who's lost their job since the lockdown began. Special discount of 25% for Creative Poolers with the code...

Posted by: Richard Holman
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Inspiration

Getting to know - The big ideas of Kevin Forister

If you have been reading Creativepool for a while then Kevin Forister is probably a name you’re well aware of. For years now, Kevin has been spoiling us with his weekly videos geared towards inspiring aspiring creatives and we’ve also...

Posted by: Creativepool Editorial
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Workshop

How to create ideas collectively

There’s no such thing as “creative genius”. Everyone can be creative with the right tools and methods. As a matter of fact, we are more creative when we are working together with others. I have listed six steps to use when you...

Posted by: Maksimilian Kallhed
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Leaders

Our industry's obsessed with ideas. Here's why.

Idea. It’s a word we hear a lot. Idea this, idea that. Big idea, core idea, great idea, creative idea. Whatever they call it, whatever they mean by the word, our industry's obsessed with 'ideas'. But what actually is an idea? And how the hell...

Posted by: Emily Jeffrey-Barrett
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Inspiration

Brand Case Studies: Bright ideas with WATT A LAMP

The brand mission of WATT A LAMP is to introduce modern high-end lighting concepts that inspire and surprise with innovative design products and challenging materials. Suspended within an authentic universe of design, art, craftsmanship and quality...

Posted by: Kate Lewin
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Inspiration

Good ideas, executed flawlessly

As part of Fotolia’s ‘Unstock’ series we spoke to Contributor Darién Sánchez about his foray into the stock industry to uncover more about his unique illustrations and graphics.Darién SánchezFO: Can you introduce...

Posted by: Fotolia
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Inspiration

You are your biggest challenge - #CompanySpotlight

We were quite surprised to read that Studio Noel's biggest challenge to its own development was... Michelle Noel, Creative Director. It takes some guts and definitely self-awareness to recognise your own limits, and Michelle did so quite beautifully...

Posted by: Creativepool Editorial
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Leaders

Discussing emotions with the Global CEO of Sweetshop - #JudgeSpotlight

If there is one thing this pandemic has shown us, it was the power of emotions and how much that matters for advertising. However, Wilf Sweetland, Global CEO of Sweetshop, argues that brands have all gravitated towards the same emotions last year,...

Posted by: Creativepool Editorial
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Inspiration

Riding on a dream with Anastasia Beltyukova - #AnnualSpotlight

We can't help but love everything that Anastasia Beltyukova (aka Tribambuka) creates for the world to see. With a beautiful dreamlike style and wondrous little creatures populating her art, Anastasia is an incredibly talented illustrator with true...

Posted by: Creativepool Editorial
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Industry

Hard Calls Save Lives - #BehindTheIdea

How would you live knowing that one phone call from you could have saved someone else's life? Doing phone calls to report a knife crime can be hard, but as AMV BBDO's latest campaign for Crimestoppers recites, Hard Calls Save Lives. Following a...

Posted by: Creativepool Editorial
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Features

You don’t need the big budget to embrace purpose

Early last year, Unilever doubled down on brand purpose and argued that investing more in purposeful communications is the smart thing to do for any brand. That was January 2020, and since then, a global pandemic has proven Unilever quite right, with...

Posted by: Antonino Lupo

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