. . .

About me

Award-winning Creative Director and Copywriter with 15+ years of experience.
I believe brands can be a real part of people's lives. My goal is to help make that happen by pushing creative boundaries, giving voice to different perspectives, using tech to support communities, and building ideas that tap into culture. Whether it's through storytelling, strategy, or innovation, I'm all about creating work that connects and sticks.

I've built a career that spans top creative agencies and innovative projects. I'm currently a Creative Director at Peppery (since July 2024), where I lead integrated campaigns and guide creative teams. Previously, I held Creative Director roles at eBrainz (2020) and Purple Cow (), overseeing concept development, storytelling, and brand strategy.

Before stepping into creative leadership, I spent over a decade as a Senior Copywriter—working freelance and full-time at agencies like F/Biz, WMcCann, Mutato, GUT São Paulo, Talent, Wunderman, Africa, AlmapBBDO, Isobar Brazil and Grey Brazil. My copywriting journey has taken me through a wide range of industries and formats, always focusing on bold ideas and culturally relevant storytelling.

I also taught Advertising Creativity at CUCA, helping nurture the next generation of creatives.

Along the way, I've partnered with brands like Itaú, P&G, NIVEA, FIAT, Chevrolet, Jeep, Volvo, RAM, Mercado Libre, Mercado Pago, Samsung, SoftwareOne and VIVO.

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Ricardo's Followers

Alex Wilson-Smith

United Kingdom

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Helen Sampson

Copywriter

United Kingdom

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ABK CINEMA

Georgia

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Jon

Freelance Graphic Designer and Illustrator, New Forest Art & Design

United Kingdom

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Alex

Author

United Kingdom

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Milton Lebron

Executive Creative Director, Might and Matter

United States

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Mariano Casaca

Motion Graphics Designer, Freelance

Australia

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Graphic Designer, Freelance

Pakistan

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Aliker Galiber

2D/3D Artist

United States

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Martin Ferdkin

Motion Graphics Designer, Lucido.tv

Argentina

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Freelance Senior Designer / Art Director, vickylilleycropcreative.com

United Kingdom

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LA LUYIXI

Freelance Graphics & Illustration

United Kingdom

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Digitom

United Kingdom

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Mark

Freelance Digital Creative

United Kingdom

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Steve Brown

Freelance Digital Creative Designer, Steve B Graphics Studio Ltd.

United Kingdom

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Mohamed Dawa

Creative Lead, Informa

Egypt

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Ashley Phillips

Creative Director, Glartique Ltd

United Kingdom

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Yanis Georges

3D Artist | Animator I Art Director, ethikdesign

United Kingdom

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Gursimran Singh

Creative Services Director, Dentsu Aegis Network APAC

India

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Emlyn Davies

Executive Creative Director, Bomper Studio

United Kingdom

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