. . .

About me

Award-winning Creative Director and Copywriter with 15+ years of experience.
I believe brands can be a real part of people's lives. My goal is to help make that happen by pushing creative boundaries, giving voice to different perspectives, using tech to support communities, and building ideas that tap into culture. Whether it's through storytelling, strategy, or innovation, I'm all about creating work that connects and sticks.

I've built a career that spans top creative agencies and innovative projects. I'm currently a Creative Director at Peppery (since July 2024), where I lead integrated campaigns and guide creative teams. Previously, I held Creative Director roles at eBrainz (2020) and Purple Cow (), overseeing concept development, storytelling, and brand strategy.

Before stepping into creative leadership, I spent over a decade as a Senior Copywriter—working freelance and full-time at agencies like F/Biz, WMcCann, Mutato, GUT São Paulo, Talent, Wunderman, Africa, AlmapBBDO, Isobar Brazil and Grey Brazil. My copywriting journey has taken me through a wide range of industries and formats, always focusing on bold ideas and culturally relevant storytelling.

I also taught Advertising Creativity at CUCA, helping nurture the next generation of creatives.

Along the way, I've partnered with brands like Itaú, P&G, NIVEA, FIAT, Chevrolet, Jeep, Volvo, RAM, Mercado Libre, Mercado Pago, Samsung, SoftwareOne and VIVO.

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Ricardo's Followers

Web Commodore

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Katy

Animator / Illustrator, Superdoodle

United Kingdom

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Tobin Thomas

Creative Director and Team Lead, Proimprint

India

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Creative Director, Digicodex

United Kingdom

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Sumbo Pinheiro

Calligraphy & Lettering Artist, Freelance

Germany

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IllustrationZone

Netherlands

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Sean Cullen

Writer/Content Creator, Sean Cullen Creative (Freelance)

United Kingdom

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Blair Barnette

Creative director, LoftyFilms

United Kingdom

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Sompat Trisadikun

Chief Creative Officer, The Leo Burnett Group Thailand

Thailand

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Christopher Allen

Creative Director, Charlie Alpha Media

United Kingdom

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animation-illustration, Steve Karp Animation-illustration

United States

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Oana Maries

Brand | Graphic Designer, Freelancer

Germany

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Motion Graphics Designer, Freelance

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3D Filmmaker, Magyar Film.com

Hungary

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Zimbabwe

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Senior Graphic Designer, Zebrians Studio, Dehratun, India

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Multimedia Designer, FLYP

Switzerland

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Erin Cardona

Director of Creative Services / Creative Director, Discover Puerto Rico

United States

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Samira Rafi

Creative Director, Boomerang

Morocco

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Creative Retoucher

United States

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