. . .

About me

I am a seasoned Executive Producer with 9+ years of experience as a Line, Development & Post Producer and Director. Recognized for an interest in streaming and social media opportunities, as well as for creating innovative consumer content with an industry presence and adept in catering to APAC and International markets. Professional focal points include project management, technology tools and solutions, and numerous facets of production, directing, editing and post-production for creative consumer content creation in association with television networks and digital agencies.

I excel in mapping and crafting holistic digital and social media editorial calendars that drive acquisition and audience traffic to owned and operated platforms. This is achieved by leveraging data and insights to inform content marketing decision making, employ SEO best practices, and manage influencer and talent partnerships.

My concentration is on producing high-quality short and long-form content for digital, social and broadcast use, and focuses on lifestyle and entertainment. I thrive in environments that allow me opportunities to engage in providing business and ad sales solutions, supporting sales and marketing divisions with branded content, ideas, and marketing solutions to facilitate complex client and business needs.

In my last job, I was the Executive Producer with Serious Media Pte. Ltd. Under my leadership, I am responsible for conceptualising and developing branded content for client campaigns, as well as effectively managing project resources to include budgeting, scheduling, logistic planning, post production and both internal and external staffing, whilst also holding accountability for creative pitches, storyboarding, producing, editing and directing on-location shoots for various digital activities and campaigns.

Colleagues describe me as a progressive, successful, and technically-inclined multimedia producer, director, and editor who can be relied on to offer superior solutions that consistently deliver profitable results.

Clientele: Nestle, CIMB, DBS, Bank of China, United Airlines, LA Tourism, AirAsia, Subaru, Pigeon, Blackmores, Love Nature, Sony, Blue Ant Media, Honestbee, St Regis, Makeful, Pantex, Somersby, Panasonic, Asus, Heineken, Warner Music, Sony Music, Universal Music & etc.

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