About me
Award-Winning Strategy Director with global expertise in brand & shopper strategy
- Varied experience working with a breadth of brands and retailers
- I have a strong sensitivity and appreciation for the impact shopper marketing can have on brands
- A creative thinker who thrives in collaborative environments where diversity is championed
- Scrappy, hungry, and ready to sink my teeth into a pitch, project, or juicy brand problem
Biggest Accomplishments:
+ Always #LikeAGirl campaign, 2015 Gold Global Effie Award (lead author)
+ Bud Light Retail Pitch Win, which nearly doubled our agency output for ABInbev
+ Recent move abroad to live, work and stay curious
Clients:
+ Tech (Samsung, Norton AntiVirus)
+ Beer & Spirits (Anheuser-Busch InBev, ABI The High End, Miller Coors, Molson Coors UK)
+ Financial Services (Western Union)
+ CPG: FemCare, HairCare, and Beauty (Procter & Gamble) Pet Care (Smucker Pet)
+ Retailers: Tesco, ALDI, Walmart, Costco, CVS, Walgreens, Kroger, Publix, Total Wine, and 7-11
Based in London, I'm a US Citizen and UK Spouse Visa holder with full working rights
Driven, quirky, and outgoing, I'm someone who welcomes change. At the end of the day, making people give a sh*t about a brand and an idea is my ultimate goal.
Skills
Branding, Digital Strategy, Experiential Marketing, Marketing, Photoshop, Retail Design, Strategy Planning
Sector Experience
Branding, Communications, Market Research, Retail
Awards
Cannes Lions - Gold, Effie\'s - Gold, Emmy Award