About me

ABOUT RAAJA JAFFREY: A LIVING STORY
Raaja Jaffrey is a versatile creative force, celebrated playwright, author, and storyteller. With a literary portfolio that includes five dramas, a bio-fiction novel, a poetry collection, and India's best MSME Awarded Training and learning Method 'Actor's Life Book'. His work as a story, screenplay, and dialogue writer has enriched advertising, screen, OTT platforms, film, TV, and new media formats.

CREATIVE MAESTRO:
With over 19 years of experience as a Hindi copy and script expert and creative leader, Raaja has driven popular brands' success. As the Founder and Managing Partner of C U ADDA Media & Entertainment Group, he has built an extensive content bank of over 50 unique scripts, spanning feature films, web series, OTT TV shows, and innovative branded formats in fiction and non-fiction.

MULTI-FACETED TALENT:
Raaja's versatility as a creative producer, writer, director, and voice actor is evident across various media platforms. He has crafted numerous successful campaigns broadcast on prominent TV channels and FM radios, showcasing his creative vision and storytelling prowess.

ACTOR. EDUCATOR. DRAMA THERAPIST:
As a leading theater actor and activist, Raaja has collaborated with prestigious institutions like the National School of Drama Repertory Company, Delhi Art Theater Musical Repertory Company, and Habib Tanvir's Naya Theater Repertory Company. His versatile talent has graced popular TV shows on Star Plus and DD Metro, as well as various TV commercials.
With 19 years of experience as a drama therapist, Raaja specializes in Urdu-Hindi dialogue, diction, voice culture, poetry, and storytelling (Qissa-Goi). He has trained hundreds of film stars and celebrities, alongside thousands of students across the nation. He has been conducting his 'Master Class' and visiting several prestigious film and acting institutes in Mumbai and Delhi.

JOURNALIST AND COLUMNIST:
As a journalist and columnist, Raaja has shaped the media landscape with hundreds of cover stories, columns, and articles for prestigious publications like Sunday Mail, HT Group, Jan Satta, Sahara Group, Navbharat Times, and Sunday Observer.

A VISIONARY. INNOVATOR:
At C U ADDA Media Group in Mumbai, Raaja developed the award-winning 'ACTOR'S LIFE BOOK,' a groundbreaking method revolutionizing film acting training. This innovative approach has significantly contributed to the advancement of alternative education training methods for learners and educators throughout India.

APPLIED CREATIVE LEADERSHIP:
With 19 years of creative leadership, Raaja has crafted popular taglines and hundreds of commercials for reputable brands across various sectors, including Entertainment, Media, FMCG, Food Products, Durable, Education, Cosmetics, Fashion and Lifestyle, Optical Lenses, insurance and others. His public service campaigns have earned him the Concerned Communication Award three times. Notable brand credentials include:
Birla Plus Cement: इस सीमेंट में जान है [हर निर्माण की जान]
GKB Optolabs: सिर्फ़ नज़र नहीं, नज़रिया भी
Classic Basmati: लम्बा दाना, लज़्ज़तदार खाना
Casper: सारे मच्छर छू । डेंगू से डरना मना है
Mahindra CRX: हर सफ़र हर सड़क, बेधड़क
Dalda Refined: दिल का इंजन Evergreen
Bajaj Auto: जिस देश में ऑटो चलता है
Spice Lubricants: इंजन का दम, माँ कस्सम!
SNP: बोलो रे and many other popular taglines

ROLES AND MEMBERSHIP:
Creative Producer: Sense and Cinema
Member: Film Writers' Association

EMPLOYMENT:
Creative Leader: CU ADDA Group LLP, Mumbai
Project Director, Strategist: SNP, Gurgaon
Creative Consultant: Saints and Warriors, Mumbai; Water Communications, Mumbai
Creative Director: Span Communications, Mumbai
Brand Therapist: GKB Optolabs (Carl Zeiss), Goa
Creative Chief: MX Advt. Pvt. Ltd., Mumbai
Faculty Head: FA School of Media & Films; Bollywood Dreamz, Delhi
Visiting Faculty: Star Film Institute, Mumbai; Kreating Characters Acting Institute, Mumbai
Actor: National School of Drama Rep. Co., Delhi
Columnist: Sunday Mail News Weekly, Delhi; Saptahik Hindustan, Delhi
Director: CU ADDA Film School, Mumbai

PERSONAL INFORMATION:
Identity: Think Dot in the Mind
Blood Group: Creative
Applied Language: English, Hindi, Urdu
Ingenious Language: Creative Communication, Human Behavior, Poetry
Religion: Humanity
Citizenship: Global Indian

Work
Articles
Achievements
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Raaja's Connections

Bickerstaff.934

United Kingdom

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Tony Pipes

Executive Creative Director, AKA UK

United Kingdom

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Simon Manchipp

Founder, SomeOne

United Kingdom

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Raaja's Connections

Bickerstaff.934

Tony Pipes

Simon Manchipp