Valeria Aristidou
Brand Strategist & Designer
ABOUT
Smart Cyclo is a groundbreaking cycling training platform that helps competitive cyclists & triathletes improve their cycling position and ride faster.
Smart Cyclo is developing innovative wearable technology for cyclists & triathletes. Unlike other cycling tracking apps and platforms, their solution provides real-time data indoors & outdoors and tracks the aerodynamic cycling position helping athletes accelerate their performance and ride faster.
VISUAL IDENTITY
The brand was built from the inside out, first with Brand strategy and lastly with the visual identity for a substantial outcome.
Brand persona: Hero / Creator
Audience persona: Hero / Explorer
Brand Name: Smart Cyclo
Tagline: Unleash you speed
Differentiation: Tracks aerodynamic position / Ride faster
As pioneers in the cycling & triathlon industry, Smart Cyclo wants to be known by owning & associating the word “speed” in the mind of their audience.
Thus choosing the pronghorn mammal as the brand identifier.
When creating the brand identity, the IP laws were considered to create brand assets that can be legally protected.
Attributes to communicate through the visual identity: SPEED, BOLDNESS, POWER, and ENERGY
The logo illustrates a Pronghorn because is one of the fastest mammals known for their endurance and to maintain fast speed for a longer period.
Embodied also in the symbol are a cycling helmet (face) and the bike handles (antlers).
Font selection: BOLD, MINIMAL, SPEED
Color selection: Using color psychology & strategically to differentiate
Brand Colors
Primary Color: Ruddy Brown (Stability, Reliable, Authentic, Energy)
Secondary Color: Onyx (Authority, Power, Prestige)
Complimentary Colors
Dark Coral: Boldness, Power, Energy, Passion, Adventure
Terracotta: Energy, Uplifting, Earthy
A logo family and a supportive color palette was designed to assist the brand to be versatile in its presence on various platforms.
MADEIT CREDITS
studiopro:Valeria was verified as a studiopro on 26th May 2026
Annual 2023 ShortlistBRAND STRATEGY & BRAND IDENTITY FOR SMART CYCLOBranding
Project featured: on 7th July 2023
Contributor:
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Valeria Aristidou has been a Contributor since 25th November 2015.
CLIENT REVIEW
Valeria is a visionary brand strategist & designer who has helped us transform our brand and take it to the next level. Her ability to identify opportunities and develop creative solutions has been instrumental in our success, and we are fortunate to have her on our team. She demonstrated an in-depth understanding of branding, brand strategy, and intellectual property. Valeria brought a wealth of knowledge and experience and identified key issues and opportunities we had not considered before. She analyzed our company profile and target audience and re-created our brand identity, including our new logo, tagline, social media presence, website design, and brand collateral. For example, she brought to our attention of a fund scheme that we could use and cover most of our trademark registration costs. She helped us with the application, trademark registration, and successful fund award. We are extremely satisfied with the results. I highly recommend Valeria to anyone seeking an experienced and knowledgeable branding expert.
CEO & Founder at Mirror 3D Lab Ltd
13 Apr 2023
Valeria has been instrumental in the branding of Smart Cyclo. Her expertise in branding and brand strategy has been invaluable. She has a deep understanding of intellectual property in relation to branding. She helped us navigate this complex area and ensured our brand assets were fully protected. Valeria is an exceptional professional who bases all her decisions on extensive research and facts. We now have a brand with solid foundations and a brand identity that resonates with our target audience. She exceeded our expectations in every way, and I believe she is the person we need to steer our company in the right direction. I highly recommend her, and I sincerely hope that she will be by our side for a long time to help us expand and grow. Valeria is a true professional and an asset to any organization she works with.
CTO & Co-Founder at Mirror 3D Lab
13 Apr 2023