ABOUT

Smart Cyclo is a groundbreaking cycling training platform that helps competitive cyclists & triathletes improve their cycling position and ride faster.
Smart Cyclo is developing innovative wearable technology for cyclists & triathletes. Unlike other cycling tracking apps and platforms, their solution provides real-time data indoors & outdoors and tracks the aerodynamic cycling position helping athletes accelerate their performance and ride faster.

VISUAL IDENTITY
The brand was built from the inside out, first with Brand strategy and lastly with the visual identity for a substantial outcome.
Brand persona: Hero / Creator
Audience persona: Hero / Explorer
Brand Name: Smart Cyclo
Tagline: Unleash you speed
Differentiation: Tracks aerodynamic position / Ride faster

As pioneers in the cycling & triathlon industry, Smart Cyclo wants to be known by owning & associating the word “speed” in the mind of their audience.
Thus choosing the pronghorn mammal as the brand identifier.
When creating the brand identity, the IP laws were considered to create brand assets that can be legally protected.

Attributes to communicate through the visual identity: SPEED, BOLDNESS, POWER, and ENERGY
The logo illustrates a Pronghorn because is one of the fastest mammals known for their endurance and to maintain fast speed for a longer period.
Embodied also in the symbol are a cycling helmet (face) and the bike handles (antlers).
Font selection: BOLD, MINIMAL, SPEED
Color selection: Using color psychology & strategically to differentiate

Brand Colors
Primary Color: Ruddy Brown (Stability, Reliable, Authentic, Energy)
Secondary Color: Onyx (Authority, Power, Prestige)
Complimentary Colors
Dark Coral: Boldness, Power, Energy, Passion, Adventure
Terracotta: Energy, Uplifting, Earthy

A logo family and a supportive color palette was designed to assist the brand to be versatile in its presence on various platforms.