ABOUT

The Challenge:
Create a contextually & culturally-relevant campaign that connects with USH Millennial soccer fans during Copa America Centenario with Coca-Cola.

The Idea:
Elevate soccer moments by helping fans share the feelings they can’t express with words.

Bringing the Idea to Life:
Magnifying the feeling of a fan’s Copa moments through the power of the Share a Coke and a Song platform before, during, and after every match with culturally-relevant content and opportunities to share a Coke.