Andre Felix
Global Creative Director
ABOUT
The Challenge:
Create a contextually & culturally-relevant campaign that connects with USH Millennial soccer fans during Copa America Centenario with Coca-Cola.
The Idea:
Elevate soccer moments by helping fans share the feelings they can’t express with words.
Bringing the Idea to Life:
Magnifying the feeling of a fan’s Copa moments through the power of the Share a Coke and a Song platform before, during, and after every match with culturally-relevant content and opportunities to share a Coke.
Back to Case_Coca-Cola_Copa Centenário project
Kayee Au
Digital Illustrator
United States
Jose Perera Occhi
Marketing Manager, ADLPerformance
Spain
Felipe Felix
Digital Art Director, TBD
United States
Luciana Veiga
Animation Design Assistant, VML
United States
Celso Guimarães Feijó
Creative Lead, Cogna Educação
Brazil