Andre Felix
Global Creative Director
ABOUT
The Challenge:
Create a contextually & culturally-relevant campaign that connects with USH Millennial soccer fans during Copa America Centenario with Coca-Cola.
The Idea:
Elevate soccer moments by helping fans share the feelings they can’t express with words.
Bringing the Idea to Life:
Magnifying the feeling of a fan’s Copa moments through the power of the Share a Coke and a Song platform before, during, and after every match with culturally-relevant content and opportunities to share a Coke.
Back to Case_Coca-Cola_Copa Centenário project
Felipe Felix
Digital Art Director, TBD
United States
Luciana Veiga
Animation Design Assistant, VML
United States