. . .

About me

A professional chameleon, I've grown from an untrained Yale University intern to an entrepreneur wandering China to a Creative Director in NYC. Leveraging my background in ideation, naming, verbal identities, writing, strategy, storytelling & media, I helped agencies land new clients and increase retainers. Creating international event series in Hunan, producing a Daytime Emmy-winning TV show, consulting on product development for Heineken- I always blend imagination and insight with strategy and logistics.

Now a CD for an events startup, I've learned from campaigns for clients in different sectors: ABC, National Geographic, Nature Valley, and Pernod Ricard, among others. Maybe it's no surprise I've been a Senior Project Manager, an Event Planner, Experiential Marketer, Brand Specialist, Writer and PA. After diversifying into so many roles and industries, I've finally learned my true passion: conceptual creativity, helping others cultivate a seed of an idea into a vibrant reality.

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