About me

A seasoned Creative from a background in film & TV, with years of experience as a CD and a Head of Copy at some of London's top agencies, running through-the-line campaigns for global clients, complemented by a deep understanding of results-driven direct advertising and effective customer-focused communication.

Great creative has the power to move people and effect a change in the way we feel, think, and behave - even to be a force for good. So I dream up big campaign ideas and hardworking creative that's tailored to work effectively at every point a customer engages with a brand. And I get a big kick out of helping other Creatives to do the same as a high-performing team in an open and inclusive culture which fosters collaborative problem-solving.

Uniting big-picture strategic thinking, creative concepting and executions that sweat the small stuff, I've led the creative direction on a raft of high-profile national brand campaigns, I've helped to brand new businesses, I'm a pitch-winner, creative mentor, and I'm a fierce champion of compelling creative ideas - all aided by some nifty written, verbal and presentation skills.

Campaigns created for brands including:
Sky, Virgin Media, Guinness, Sony PlayStation, EA Sports, Sennheiser, Lucozade, Nivea For Men, John Lewis, Formula 1, The AA, Renault, Saab, VW, Vauxhall, Visa, Vodafone, EE, HEAL'S, Camelot, The Dorchester Collection, Barratt London, Oxfam, Royal Mail, The Post Office, Aviva, Avanti, Esso, Polycom, PayPal.

Matt's work

Virgin Media integrated campaigns

Virgin Media trading campaigns

Sennheiser 'Project Noise' featuring Labrinth

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