ABOUT

With Sennheiser having a respected and hard-won reputation with audiophiles and professionals, our brief was to bolster its credentials with a younger, street-smart crowd. So we harnessed the talents and charisma of multi-talented, multi-instrumentalist Labrinth, and dreamt up an idea that was simple yet inspiring: 'Project Noise' – a primarily digital and social campaign with Facebook and SoundCloud at its core. Let our boy Lab explain...