About me

A professional chameleon, I've grown from an untrained Yale University intern to an entrepreneur wandering China to a Creative Director in NYC. Leveraging my background in ideation, naming, verbal identities, writing, strategy, storytelling & media, I helped agencies land new clients and increase retainers. Creating international event series in Hunan, producing a Daytime Emmy-winning TV show, consulting on product development for Heineken- I always blend imagination and insight with strategy and logistics.

Now a CD for an events startup, I've learned from campaigns for clients in different sectors: ABC, National Geographic, Nature Valley, and Pernod Ricard, among others. Maybe it's no surprise I've been a Senior Project Manager, an Event Planner, Experiential Marketer, Brand Specialist, Writer and PA. After diversifying into so many roles and industries, I've finally learned my true passion: conceptual creativity, helping others cultivate a seed of an idea into a vibrant reality.

Skills

B2B, B2C, Brain storming, Brand / Logo Design, Brand Management, Branding, Communications, Consultancy, Copywriting, Creative Direction, Digital Marketing, Entrepreneurship, Event Management, Experiential Marketing, Logistics, Management, Marketing, Multimedia, Presentation, Print, Producing, Production, Promotions, Public Speaking, Script Writing, Staff Training, Storyboarding, Team Management, Television, Visual Layout, Writing

Sector Experience

Brand Management, Branding, Communications, Consulting Services, Creative Services, Event Organisers / Management, Food & Beverages, Information & Advice, Interactive, International, Marketing, New Media, Nightclub / Bar, Print, Restaurant / Café, Television

Clients

Abercrombie & Kent, American Broadcasting Company, Disney, Eddie Bauer, Heineken, Litton Entertainment, National Geographic, Nature Valley, Pasternak, Pernod Ricard, Rive Gauche