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Inspiration

Elements of Design When Creating Brand Visuals

In my previous article, I outlined the fact that a number of high-profile trade exhibitions are planning to or have already significantly expanded their floor space and brand demographics to serve exhibitor demand. As indicated in the UFI's World Map...

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Features

All Eyes On You - Visuals That Work

Brand Licensing Europe 2017, a B2B trade exposition for licensing professionals, recently achieved impressive delegate numbers of over seven thousand, five hundred visitors; an increase in four percent in comparison to 2016, and an eleven percent...

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Inspiration

La Fee Verte ~ Spirit of A Eco-Friendly Event

The Green Fairy is the English translation of La Fee Verte, the affectionate French nickname given to the celebrated absinthe drink in the nineteenth century. The nickname stuck, and over a century later, "absinthe" and "Green Fairy" continue to be...

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Inspiration

The Rise Of Storytelling Within Experiential Event Marketing

Knowing how to differentiate in a highly competitive sector, to appeal to new technologies but also to the new marketing tools, to attract the interest of the highest number at a major event for a brand; this is the object of storytelling within the...

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Inspiration

Elegant Multi-Functional Meeting / Ping-Pong Table Conversion

Who has never dreamt of having a ping-pong table at work? I am sure many of you have wished of being able to take a moment of relaxation after a challenging webinar with head office or takin' five with colleagues after a brainstorming session. Either...

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Inspiration

Building with Recovered Materials

What if the future of construction was in rubbish bins and sacks of rubble? Strange as it may sound, this is the opinion of architects Julien Choppin and Nicola Delon of the agency "Encore Heureux," who consider refuse material as a viable...

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Inspiration

Implementing Augmented Reality for creative events and conferences

Both Augmented Reality (AR) and Virtual Reality (VR) are currently receiving high attention in the media and online gaming world. But what exactly is the difference between Augmented and Virtual Reality and how can this trend be integrated into the...

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Inspiration

The Construction Toy Reinvented By An Architect

Lego and Kapla are known to all; they are an integral part of our childhood. But it may well be that a new game is needed in the years to come, in the market of the construction game. Introducing Tsumiki, which literally means "Japanese Lego." It is...