About me

Dear Sir/Madam,

I am writing to you as application for the Copywriter role. With an extensive background in digital copywriting, first rate communication skills, and an enthusiasm and desire to challenge myself and improve, I would relish the opportunity to take up this exciting position in order to further my professional and personal development.

In my current role as a freelance copywriter I have worked extensively with SEO in order to supply a diverse range of clients with the content they need to promote their brands. I produce branded and non-branded content for on- and off-site distribution, and am able to adapt quickly and effectively to any brief. I have produced digital content on a variety of different subjects and in a variety of different forms, including advertorials, blog posts and press releases. In addition, I have also directly liaised with clients to produce content that matches their core messaging. I recently worked with Dyno on their website re-launch, producing all of their content across multiple pages, harmonising tone of voice and central messaging to present a coherent, unified business outlook. I also edit and re-write articles produced by other writers prior to publication, working to ensure that they match house style and quality. Working in this role I have demonstrated my ability to self-motivate and manage my own workload, working to tight deadlines on a number of different projects at once.

I fully understand the content strategy process and have all the skills necessary to take and improve a brand. I have the ability to audit existing content, then strategise and build upon key branding messages. I can take large amounts of data and upwardly revise it in order to best display the central messaging, working with the promotion of key ideas. I enjoy working on projects throughout their progression, being there from the beginning of the content lifecycle and working hard to deliver it to its successful end goal. I enjoy taking the idiosyncrasies of individual brands and finding solutions that work best for them, not simply applying "a one size fits all" formula.

Having spent more four years researching and writing independently for my PhD thesis, I am a proactive self-starter with outstanding research and organisational skills, a love of writing, an eye for detail and the ability to synthesise large quantities of complex information quickly and efficiently. I have excellent written and verbal communication skills, having written and presented several research papers at academic conferences, and am able to take specialist knowledge and deliver it in an engaging and accessible form.

A sociable and friendly person, I am eager to take up this position and continue to challenge myself and grow professionally within an established organisation. I am sure that I would contribute an enormous amount to this position and hope to have the opportunity to prove myself capable.

Yours sincerely,

Peter Johnston

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Creativepool Editorial

United Kingdom

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Peter Johnston Follows

Creativepool Editorial