About me

Consultant Creative Director and freelance digital experience designer, specialising in UX/UI, all things apps and streaming. With over 16 years in the industry, a first class honours degree, advanced learning in Generative AI from MIT, Digital User Experience & Research Methods and a genuine curiosity in the future of people, design and tech.

Known for disruptive thinking and an entrepreneurial mindset, my work balances distinction with familiarity. A partner for brands, agencies and creators, as well as some of the most innovative start-ups working on award-winning projects creating intuitive and user-centred digital products, across multiple sectors including sports, fintech, e-sports, FMCG, broadcasting, crypto, VR, AR & AI, fashion and luxury.
Founder and Creative Director of the London digital design studio Misfit, mentor to young designers, passionate photographer and traveller.


Advertising, After Effects, AI, App Development, AR/VR, Art Direction, Automotive Design, Brand Stategy, Consultancy, Creative, Creative Direction, Entrepreneurship, Experience Design, Interactive Design, Interface Design, Motion Graphics, Photography, Product Design, UX/UI, Web Design

Sector Experience

Advertising, Airline, Automotive, Banking, Broadcasting, Consulting Services, Creative Services, Design, Entertainment, Gaming, Interactive, Luxury, Online / Web, Pharmaceutical, SAAS, Sports, Technology, Television, UI / UX


Awwwards, Creativepool Annual Bronze


American Express, BBC, Burberry, Chelsea F.C, Dentsu Creative UK, Formula E Operations Ltd, GFinity, Momentum Worldwide, Nike, Paris Saint Germain F.C, PFIZER, Publicis Sapient, Starbucks, VML, WeTransfer, Wunderman Thompson

Trade Associations

BIMA, Institute of Engineering Designers IED

Currently No Recommendations
Looking for work
Top 25 Interface (UI) Designer Project featured:Starbucks at Home
on 28th May 2024
Project featured:arc bank
on 18th July 2024
London, United Kingdom
Skill Level
Senior, Director
English - Native, Portuguese(BR) - Intermediate
Creativepool member since 24 February 2023