About me

Consultant Creative Director and freelance digital experience designer, specialising in UX/UI, all things apps and streaming. With over 16 years in the industry, a first class honours degree, advanced learning in Generative AI from MIT, Digital User Experience & Research Methods and a genuine curiosity in the future of people, design and tech.

Known for disruptive thinking and an entrepreneurial mindset, my work balances distinction with familiarity. A partner for brands, agencies and creators, as well as some of the most innovative start-ups working on award-winning projects creating intuitive and user-centred digital products, across multiple sectors including sports, fintech, e-sports, FMCG, broadcasting, crypto, VR, AR & AI, fashion and luxury.
Founder and Creative Director of the London digital design studio Misfit, mentor to young designers, passionate photographer and traveller.

Skills

Advertising, After Effects, AI, App Development, AR/VR, Art Direction, Automotive Design, Brand Stategy, Consultancy, Creative, Creative Direction, Entrepreneurship, Experience Design, Interactive Design, Interface Design, Motion Graphics, Photography, Product Design, UX/UI, Web Design

Sector Experience

Advertising, Airline, Automotive, Banking, Broadcasting, Consulting Services, Creative Services, Design, Entertainment, Gaming, Interactive, Luxury, Online / Web, Pharmaceutical, SAAS, Sports, Technology, Television, UI / UX

Awards

Awwwards, Creativepool Annual Bronze

Clients

American Express, BBC, Burberry, Chelsea F.C, Dentsu Creative UK, Formula E Operations Ltd, GFinity, Momentum Worldwide, Nike, Paris Saint Germain F.C, PFIZER, Publicis Sapient, Starbucks, VML, WeTransfer, Wunderman Thompson

Trade Associations

BIMA, Institute of Engineering Designers IED