As the TV industry readies itself for another year of existential soul-searching, it’s worth remembering that we’ve come through tough times and there’s usually been a light at the end of the tunnel.

It’s been a long few years – the next iteration of what MIPTV was for Cannes was long debated in terms of its relevance, necessity, and purpose. It consistently proved the industry DID want to meet in person when it could – but is there a new version of this? Could we be better served outside of Cannes earlier in the year, aside from the October rendezvous that is MIPCOM as RX’s undeniable flagship event (for now…)?

But there’s a lot riding on it, as indie producers really need this year to *work*. Whether it’s finally getting more commissions through, leveraging international co production treaties or finding other forms of funding - connections, deals and financing have never been more crucial.

So following on from London Screenings, where the major distributors showcase their wares to international buyers, we’re hoping MIPLondon is a worthy market for indies, super indies and studios alike.

Welcome to the content carnival – do NOT hold onto your business cards.

MIP London and the London Screenings

Coming to the capital for its inaugural debut, just after the London Screenings, there will be plenty of buyers in town. Whether it becomes the go-to market for television and entertainment execs remains to be seen.

For anyone coming to or still considering coming to London – it’s the perfect chance to build new contacts and maintain those you already have. And to come and visit us at Percy & Warren on our home turf, of course.

For those expecting it to be MIPTV.2, Lucy Smith, Director of MIP London, has been vocal in saying that this isn’t the “Palais on the Thames”.

Instead, we are welcoming “…a new conference, networking, and screening event, with an international marketplace.”

Designed to compliment the Screenings, the aim is to reduce travel time and corporate costs. Smith also pointed out that MIP London was scheduled for Feb as the distribution calendar has moved earlier in the year and buyers are looking to spend their budget earlier. That should be huge motivator for anyone who is still undecided on attending.

The emphasis of MIP London is on the market and networking, rather than the conference – it’s about buyers buying and sellers selling.

That being said, there are some interesting panels and sessions being lined up. The full schedule has yet to be released, but we are aware of a several that are in the pipeline as our clients are speaking on them. We’ll let RX announce those in due course.

This year’s MIP London content is set to focus primarily on docs and formats, with digital and branded content – and half a day on kids – there’s a meeting of the new and old worlds of media production. A huge segment of the editorial is based around the content creator economy – whether that’s totally your lane, or something you’re dipping into, talk to us about connecting with the right people while you’re over here.

But stay tuned, as there is more to come. And following on from London Screenings, where the major distributors showcase their wares to international buyers, we’re hoping MIP London is a worthy market for indies, super indies and studios alike.

Standing out throughout the Screenings and MIP London

As a producer or distributor have you got your communications and PR plans ready? As a podcaster, does your target audience know how to find you? As a sales agent, are you making the most of your slate in as many relevant territories as possible?

Located twenty minutes from the Savoy, PW’s proximity to MIP London allows us to provide hands-on, real-time support throughout the event. Whether it’s last-minute PR needs, arranging drinks with industry heavyweights, or troubleshooting logistics, we’ve got you covered.

• Publicity campaigns: From press releases to exclusive interviews, we’ll get your message to the right people at the right time.
• Strategic communications: We craft narratives that resonate, ensuring your story is both compelling and impactful.
• Social media and marketing: We run corporate and consumer facing social media pages for clients and their content.
• International connections: Our clients are based all over the world – from India, Japan, the and USA to the Nordics, Nigeria and right here in London – we can help you reach global audiences, and global players.
• Event support: Need help hosting or promoting a panel, screening, or networking event? Leave it to us. Want to host something more fun? We’ve an encyclopaedic knowledge of London’s restaurants for dinners and lunches, bars and pubs for drinks (and quizzes), and more memorable meeting spots like the British library or one of our local art galleries.
• Production help: We can help with on-site accommodations, office space, and fully equipped meeting rooms near the Savoy.
• Take a PW pit stop: We’re opening our office doors for the duration of MIP and London Screenings for attendees to come for press consultancy, teas, coffees, company, and Percy Pigs (ask us).

Our intimate knowledge of the entertainment industry, coupled with our global reach, makes us a true partner for:

• Producers: Elevate your slate and company profile with tailored publicity.
• Podcasters: Tap into new audiences and markets with strategic communications to consumer audiences.
• Brands: Connect with producers and talent to boost your visibility.
• Broadcasters: Stand out in a crowded marketplace with strategic and snappy B2B campaigns.
• Industry bodies: Show the market what you can do – support your affiliates, showcase your expertise, and lead the conversation.

A Guide to MIP London: Where to Stay, Eat, and Drink

Where to Stay:

              1.           The London EDITION (Fitzrovia)

A favourite of the international jet set, The London EDITION offers sleek, modern rooms that cater to high-profile business. Located in the heart of Fitzrovia, it’s an easy hop to the event venues while being close to some of the best dining and cultural hotspots in central London. Ideal for those looking for luxury and convenience. You’d also be next door to us, 9 Berners Street – what’s not to love?

              2.           The Connaught (Mayfair)

If you’re looking to impress, The Connaught has long been a go-to for the corporate elite – if that’s what you’d aspire to identify as. With its impeccable service, sumptuous interiors, and discreet charm, it’s a place where deals get done in a relaxed yet sophisticated atmosphere. Close to key venues, the Connaught is perfect for anyone who wants a more classic London experience.

              3.           The Hoxton (Shoreditch)

For a more affordable yet still trendy experience, The Hoxton in Shoreditch is where creatives tend to stay. The design is effortlessly chic, and the vibe is cool and casual. Plus, Shoreditch’s abundance of cafes, bars, and indie spots make it an ideal base for anyone keen to explore London’s more alternative side.

Where to Eat:

              1.           Barrafina (Covent Garden)

If you’re looking for a bite between meetings, Barrafina serves up some of the best tapas in town. It’s lively, bustling, and perfect for a quick but satisfying lunch while catching up with colleagues. The Covent Garden location is centrally located, meaning you’re always close to the action.

              2.           Sketch (Mayfair)

If you have the time for a more leisurely meal, Sketch is a must. The iconic restaurant is known for both its striking interior and its innovative food offerings. Book a table well in advance, though—this Michelin-starred spot is always in high demand. And while you’re at it, don’t forget to check out their art gallery for a quick dose of culture.

              3.           Duck & Waffle (Heron Tower)

For dinner with a view, Duck & Waffle is tough to beat. Located on the 40th floor of the Heron Tower, this spot offers stunning panoramic views of the city. Whether you’re in the mood for a hearty dinner or just a nightcap, the atmosphere here is unbeatable, especially as London sparkles beneath you.

Where to Drink:

              1.           The American Bar at The Savoy

For an evening of sophisticated cocktails, the American Bar at The Savoy is an institution. From classic concoctions to modern twists, the bar serves up expertly crafted drinks in an environment steeped in history. If you’re looking to impress an international partner, this is the place to do it.

              2.           The Nightjar (Shoreditch)

A hidden gem, The Nightjar is an intimate speakeasy known for its inventive cocktails and prohibition-era vibe. It’s the perfect spot for closing a deal or having a quiet conversation away from the bustle of the main event.

              3.           Cahoots (Soho)

For something a little different, Cahoots is a fun, quirky bar located in an old underground station in Soho. It channels the feel of a 1940s-style tube station, serving up creative cocktails in a playful atmosphere. A great way to unwind after a busy day of conferencing.

N.B.: This is by no means an exhaustive list – get in touch with us at www.percywarren.com / @percywarrenpr and drop us a line with what you’re looking for, press or pub wise, and we can tailor something to you.

See you in London!