Percy & Warren
London
ABOUT
We were tasked with promoting and raising the visibility of our production client’s original content arm.
With a decades-old high quality reputation in the TV industry, they wanted to change perceptions of the company from being a production services provider to a full-service production company with its own original slate.
We knew they needed a wide refresh on how they present their company to the industry. We created a new framework for the company and 3 new divisions which articulated their offerings – ATS Originals, ATS Productions, and ATS Services.
We lead all positioning, copywriting and communications strategies and activations including writing rebranded company decks and boilerplates. With the news we secured a front page exclusive with leading industry magazine Deadline and 40 further pieces of coverage amassing 3.15 million estimated views.
CLIENT REVIEW
If you're in the market for a top-tier marketing and strategic agency, look no further than Percy & Warren. Our company, with its lengthy tenure in the TV industry, desperately needed a fresh perspective, a dynamic shift in how the world viewed us. We wanted to transition from a mere production services provider to a full-service production company. Percy & Warren made that vision a reality. From the initial conversation, their team displayed a deep understanding of our mission, our brand, and our goals. Their innovative idea to restructure our company into three distinct divisions — ATS Originals, ATS Productions, and ATS Services — was nothing short of brilliant. Each division now encapsulates different aspects of our business, and collectively, they tell a story of a full-service, forward-thinking production company. Percy & Warren didn't stop at strategizing. They seamlessly executed the transition through their superior copywriting and communications strategies. The new company decks and boilerplates they produced reflected the transformation we envisioned. The clarity, precision, and creativity in their writing was evident. The highlight of their campaign was the successful promotion of our new brand identity. Landing us a front-page exclusive with the leading industry magazine, Deadline, was a significant triumph. It was beyond our expectations, not to mention the additional 40 pieces of coverage that amassed a staggering 3.15 million estimated views. This exposure was the pivotal moment in transforming perceptions and catapulting our brand to a broader audience. The team at Percy & Warren demonstrated an extraordinary ability to listen, strategize, execute, and deliver beyond what we could have ever imagined. Their commitment, creativity, and strategic vision were instrumental in changing the way the industry perceives us. We are no longer seen as just another production services provider; we are a full-service production company, thanks to Percy & Warren. I wholeheartedly recommend them for any business seeking to reposition itself in its industry. They don't just do their job; they go above and beyond.
Development & Production Executive at The ATS Team
22 Jun 2023