About me

I'm Papaupa, proudly nicknamed by my little princess Eloisa.

It means strong, relentless, stubborn. She'll be an excellent copywriter.

I've been working in advertising since the new century, starting as an art director in Venezuela for agencies such as JWT, Young & Rubycam, and Grey among others, until I represented my country at the Cannes Young Creatives and literally took me to Europe.

I arrived in Barcelona, Spain, and during all these years somehow I've managed to work for a few different agencies as a senior art director, head of art, and finally a Digital creative Director. Lucky me.

After this bunch of years, agencies, experiences, friendships, and recognitions in festivals such as Cannes and El Sol, my biggest learning is this: Papaupa does integrated advertising, and breaks his ass for it.


Advertising, Art Direction, Audio Visual, Brain storming, Brand / Logo Design, Branding, Campaign Planning, Communications, Creative Direction, Curating, Digital Strategy, Graphic Design, Illustration, Interface Design, Management, Photography, Photoshop, Presentation, Product Design, Social Media, Strategy Planning, UX/UI, Web Design

Sector Experience

Advertising, Design, UI / UX


C de C best Idea, Cannes Lions - Shortlist, Contagius Q2/13, El Ojo Bronze, El Ojo Shortlist, El Ojo Silver, El Sol, El sol Bronce, El sol Plata, FIAP


7 Portes, Banco Santander, bayer, BBVA, Boehringer Ingelheim Laboratory, Chupa Chups, Clinica Corachan, Cofidis, Colgate-Palmolive, Ford, HEAD, Hendricks, KFC, Loewe, McDonald's, movistar, Port Aventura, Rodi Motor Service, Ron Barcelo, Sailor Jerry Rum, Seat, Smint, Tunis Air, Uriach, zambon

Currently No Recommendations
Perm, Remote
Skill Level
Senior, Director
Spanish Native, English B2, Catalan Beginner
Creativepool member since 5 January 2021