About me

I'm Papaupa, proudly nicknamed by my little princess Eloisa.

It means strong, relentless, stubborn. She'll be an excellent copywriter.

I've been working in advertising since the new century, starting as an art director in Venezuela for agencies such as JWT, Young & Rubycam, and Grey among others, until I represented my country at the Cannes Young Creatives and literally took me to Europe.

I arrived in Barcelona, Spain, and during all these years somehow I've managed to work for a few different agencies as a senior art director, head of art, and finally a Digital creative Director. Lucky me.

After this bunch of years, agencies, experiences, friendships, and recognitions in festivals such as Cannes and El Sol, my biggest learning is this: Papaupa does integrated advertising, and breaks his ass for it.

Work
Articles
Achievements
Activity

Luis' work

Movistar - I Off You

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