About me

I am a Service Designer who is passionate about crafting experiences that have the user at the heart.
I have a deep understanding of human cognition, motivation and behaviour which I enjoy applying to user-centred design challenges across both digital and physical experiences. Combining this empathy along with my joy for creative problem solving, I am happiest when crafting innovative solutions that bring delight to customers.
During my career, I have had the privilege to work on a huge range of projects, from inclusive employee experience design to the optimisation of customer experiences across many industries, from cars and vans to spectacles and whisky. Most recently I have had the pleasure of growing my knowledge and passion for inclusive design, working with Motability Operations to help build out their digital experience.

As someone who started their career in 2021 as a Psychology graduate who was given a fantastic opportunity and support network at Wunderman Thompson (now VML), it is a pleasure and honour to currently be nominated for 2024's Next Gen Talent.