About me

With over 25 years of design experience, I deliver professional results with creativity and meticulous attention to detail. I thrive within brand and event guidelines, adeptly designing and implementing solutions for presentations, print, and digital assets. I also enjoy analysing data to create charts and infographics and take the time to understand content, strategies, and visions, crafting engaging flows for longer projects like workbooks, brochures, websites, and intranet sites. This 'added-value' approach has been valued in busy studios.

As more of a 'corporate designer', I have spent most of my career in in-house roles, where I've managed two studios. As a freelance designer I find I quickly become a trusted resource, often invited back to collaborate.

I am well-suited for teams that have a creative concept needing implementation across various assets, or I can assist in developing new concepts. I am also comfortable working independently or in a leadership capacity.

Share your vision, sketches, pagination, storyboards, brand guidelines, asset lists, timeframes, budgets, and specifications for print and digital projects. I can help.

I am friendly, resourceful, and approachable, with strong communication and diplomacy skills. I have successfully negotiated requests from various departments and liaised with colleagues at all levels, including the C-suite.

My core expertise includes:
- Presentation Design
- Print Design
- Event Collateral
- Marketing Collateral
- Corporate Literature
- UI Design
- UX Design
- MS Office and SharePoint
- Adherence to Brand/Event Guidelines

I have experience in various sectors, including:
- Events
- Management Consultancy (business transformation projects and EVP)
- Technology
- Finance
- Interior Fabrics and Wallpaper
- Marketing Departments

Recent projects include:

- Implementing event identities across multiple print and digital assets.
- Developing a SharePoint Intranet Site:
- Planned Information Architecture and converted a print brochure to a site.
- Created wireframes and designed visual assets.
- Built the structure in SharePoint (no coding involved).

- Designing tools for change management in a creative consultancy, including:
- Presentations for events.
- Interactive PDFs (from multi-page books to single pages).
- Printed materials (large format posters, vinyls, CMYK prints).
- Items for Word, Outlook, and SharePoint.

- Creating presentations and collateral for a new business and rebranding exercise, redesigning and producing all rebranded materials (print, digital, promotional items).

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