About me

I'm a Bilingual Copywriter from Chile currently working as a Creative Director at RAYA Santiago, leading the creativity of a 16 people team and working with full integrated and digital brands like Huawei, Peugeot and Virgin Mobile.

I have been in advertising for 8 years, working at top advertising agencies as Findasense Colombia, Ogilvy & Mather Colombia and Lowe Porta Chile, writing and conceptualizing for all the brands of The Coca-Cola Company (Creating digital and relevant content for all the Central American and Caribbean region), Kentucky Fried Chicken regional (Creating campaigns for more than 30 countries of all the LATAM + Caribe region), Kia Motors, Dunkin' Donuts, Tetra Pak, CCU (Pepsico in Chile) and the Chilean Government.

This has allowed me to settle down in 2 different countries (Chile and Colombia), making some remarkable work that I'm very proud of and also achieving more than 50 recognitions in various international advertising awards festivals like London International Awards (Including the first Grand LIA for Colombia), Cannes Lions, Wave Festival In Rio, El Sol, WINA, FIAP, El Ojo De Iberoamérica, Effie, among others. I was also recognized on the Worldwide Top 25 rankings of Creativepool as 4th best Digital Copywriter and 16th best Copywriter.

Also in my free time, I do some freelance work translating, trans-creating and copy-editing global campaigns for CRAFT Worldwide (New York), Mother Tongue (London) and Wieden+Kennedy (Amsterdam).

My main purpose in advertising is to do work that rocks!

Skills

Advertising, B2B, Brain storming, Branding, Copywriting, Creative Direction, creativity, Digital Marketing, Digital Strategy, Direct Mail, Experiential Marketing, International, Internet, Languages, Marketing, Print, Proof Reading, Public Speaking, Radio, Script Writing, Social Media, Strategy Planning, Television, Translation, Writing

Sector Experience

Advertising, Arts, Automobiles, Beverages, Branding, Communications, Creative Services, Digital (SEO, PPC, SEM...)

Awards

achap, Cannes Lions - Shortlist, Effie, el ojo de iberoamerica, El Sol, FIAP, london International Awards, Luerzer's Archive, Wave Festival In Rio, WINA

Clients

Baskin Robbins, CCU, Chilean Government, Coca-Cola, DirecTV, Dunkin' Donuts, Fanta, Huawei, Kentucky Fried Chicken, KIA Motors, Lexus, Peugeot, Powerade, Quatro, Sprite, Tetra Pak, Virgin Mobile

Ranking
12th ranked Copywriter
Achievements
Top 25 Copywriter Project featured:Coca-Cola Billboard Houses
on 31st March 2017
Project featured:The Voice of Gender Equality
on 28th June 2017
Project featured:Fans of Pneumonia
on 29th June 2017
Project featured:Jet Streetless View
on 3rd July 2017
Project featured:Fanta - Teens Time To Shine
on 26th September 2017
Project featured:Wheel The World
on 9th May 2018
Project featured:#ParanormalDelivery
on 6th November 2018
Project featured:The Memory Dial
on 31st October 2019
On the web
Contract
Temp-Perm
Location
Santiago
Skill Level
Middleweight, Senior
Languages
Spanish, English
Creativepool member since 10 January 2017