About me
I am an independent brand strategist and designer.
Previously, I spent many years at The Partners in London and Australia, latterly leading The Partners office in New York. During my time there, we did some exciting breakthrough work, attracted a host of famous clients such as Colgate, Revlon and Equinox, and doubled revenues.
Since returning to London in 2018 I work directly with my own clients and agencies, and with a collective called Purpose Done Right. At PDR, we've been solving purpose-related challenges for a range of businesses and brands including McKinsey, Aviva, Reckitt, Unilever and Henkel.
My blend of strategic understanding, creative insight and commitment to design excellence
in any medium has evolved through years of working with some of the world's largest most established brands, and some of the newest.
I work to help clients clarify and define new strategic pathways, and to inspire collaborative teams
to incubate, develop and test ideas. I enjoy working with others to drive success on larger scale assignments with many people involved. I can also be hands-on when it comes to design, and have led many successful naming projects for brands and organisations.
Skills
brand identity design, brand strategy
Sector Experience
Accounting & Finance, Arts, Automotive, Consulting Services, cpg, FMCG, Technology
Awards
Drum Design Awards, Mobius Award - Award, Transform Award
Clients
aviva, Deloitte, Ford, London Symphony Orchestra, Reckitt Benckiser, Unilever