About me

I am an independent brand strategist and designer.

Previously, I spent many years at The Partners in London and Australia, latterly leading The Partners office in New York. During my time there, we did some exciting breakthrough work, attracted a host of famous clients such as Colgate, Revlon and Equinox, and doubled revenues.

Since returning to London in 2018 I work directly with my own clients and agencies, and with a collective called Purpose Done Right. At PDR, we've been solving purpose-related challenges for a range of businesses and brands including McKinsey, Aviva, Reckitt, Unilever and Henkel.

My blend of strategic understanding, creative insight and commitment to design excellence 
in any medium has evolved through years of working with some of the world's largest most established brands, and some of the newest.

I work to help clients clarify and define new strategic pathways, and to inspire collaborative teams 
to incubate, develop and test ideas. I enjoy working with others to drive success on larger scale assignments with many people involved. I can also be hands-on when it comes to design, and have led many successful naming projects for brands and organisations.

Skills

brand identity design, brand strategy

Sector Experience

Accounting & Finance, Arts, Automotive, Consulting Services, cpg, FMCG, Technology

Awards

Drum Design Awards, Mobius Award - Award, Transform Award

Clients

aviva, Deloitte, Ford, London Symphony Orchestra, Reckitt Benckiser, Unilever

Trade Associations

D&AD

Recommendations
- 
Currently No Recommendations
Availability
Looking for work
Achievements
Tagged Job Titles
Contract
Perm, Freelance, Temp-Perm, Part time, Remote
Location
London, United Kingdom
Skill Level
Junior, Middleweight, Senior, Director
Creativepool member since 17 October 2022