About me

Dear Sir / Madam,

I am a soon-to-be graduate of the Loughborough Design School. I have completed my final year and I am looking for full time employment in the field of industrial design.

I am a friendly, optimistic and outgoing person; I am a resourceful individual who is extremely determined and reliable; I approach each task given to me with a positive attitude and the same amount of enthusiasm and rigour.

At the end of my second year, I undertook an industrial placement at Studio Cerebrum, a design company based in Bangkok Thailand. During this time I worked on a wide variety of products ranging from electronics and packaging to car interiors. This provided a great opportunity to learn about the design industry in a different part of the world and learn to adapt my designing capabilities for an entirely different group of consumers and in the long run I learnt a valuable lesson in the necessity of understanding the target users for products.

During my time at Studio Cerebrum, I was involved in branding workshops with clients and I worked on brand strategy and brand development for the clients.

I believe I would be a great addition to the Essence team as I have a keen interest in UX design and I have created some apps and intuitive interfaces for some of my projects (VOS, Go Java and Oobi in my portfolio). I also have a strong foundation in the essential principles of design, whereby each fundamental stage in any design project is fully explored, enables me to turn design problems in to design solutions. This in turn aids in the creation of fresh interpretations of everyday products and experiences, which is essential in order for any brand to remain relevant today. I am a designer that is conscious of the importance of creating ecological solutions for the modern consumer market where planned product obsolescence is becoming less acceptable. Sustainability and waste reduction in all stages of the design process are becoming essential factors in the modern field of industrial design. This sustainability aspect which is evident within my existing work is key in all my design decisions and creative motivation.

Although I am not purely trained as a UX designer I am an eager learner and very versatile; being a student with international design experience, I am culturally aware and I have learnt to quickly adjust to new design roles, working environments and consumer markets; I have therefore become very flexible in my design outlook and adaptable in my designing capabilities.

As a designer my personal objective is to design products that have a strong fusion of creativity, sustainability, innovation and function.

I believe that my skills and enthusiasm will enable me to make a valuable contribution whilst utilising all the skills I have acquired in the past 4 years to create solutions that push boundaries and engage the consumer.

Yours faithfully

Nerica Kuguru

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