ABOUT

With England heading to the World Cup 2026, Ladbrokes wanted a PR moment that would capture the nation's mood and earn coverage without saying a word. The idea was simple: a life-size replica Statue of Liberty, dressed in an England shirt and scarf, chauffeured through the streets of London in a classic red Mini. Working with Finn Partners, we took care of the delivery making sure Lady Liberty made her way across the capital's most iconic landmarks, from Buckingham Palace to the London Eye, Trafalgar Square to the US Embassy. A physical, shareable, camera-ready moment that generated media coverage and gave Ladbrokes a distinctly British way into the conversation.