. . .

About me

A creative mischief-maker with a global mindset and a genuine passion for disrupting the expected. I've led teams, inspired bold thinking, and built standout campaigns across Asia, the Middle East, Europe, and the US, guiding world-class brands from big ideas to beautiful execution.

From luxury and lifestyle to sport, travel, and tech, I've helped brands earn the right to be in people's lives. Work that connects across every platform and format, with emotion and meaning at its core.

I believe in fearless creativity, strategic clarity, and leading with both vision and heart. Whether redefining brand tone, mentoring rising talent, or turning 'what if

Much of my career has been spent setting and defending creative standards, and finding the right words for brands that needed to mean something. I created one of the most successful and controversial drink-drive campaigns in recent memory. Wrote a global manifesto that reignited a dormant British sports car icon for a new breed of driver. Repositioned Etihad Airways around a promise, not just a tagline. Led a counter-extremism campaign for the Home Office that reached three million people without a penny of paid media. Generated £42 million from a B2B campaign built on a single human truth. And told the story of the world's tallest building, making it stand for something far greater than a footnote in the Guinness World Records.

I've built frameworks that outlasted the campaigns and led teams of up to 30 creatives under a single philosophy: the restless pursuit of better. Not perfection for its own sake, but a refusal to settle for good enough when something far greater is within reach.

I lead with honesty, invest in the people around me, and work to create environments where the right mix of talent, experience, and inspired thinking produces work that genuinely matters.

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Following

Katie Averill

Graphic Designer, Self Employed

United States

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Charlie Williams

Photographers Assistant

United Kingdom

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Catrine Kanestrøm

Illustrator

Norway

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Lorena Hernandez

Photographer

Montenegro

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Tarun Dhiman

Assistant Script Editor, TarunDhiman

India

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Dani Reule

Screenwriter, D Content

Brazil

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Harini Kumar

Photographer

United Kingdom

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SANGEETA KASHYAP

Assistant Manager - Fashion, Anine Bing

United Kingdom

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Jayesh Vichare

Graphic Designer - Production, freelancer

United Kingdom

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Christophe Madihano

Photographer - Film

Congo, Democratic Republic of the

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Howard Yang

Chief Creative Officer, Pilot HAKUHODO

Taiwan

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Vitor Walden

Video Editor

Brazil

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Ankit Manchanda

Senior Video Producer, Esquared

India

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Andrea Rodea

Videographer

Mexico

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Ben Boothman

Senior Graphic Designer

United Kingdom

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David M.B

Producer, Director, Videographer, Editor, GLITC-H STUDIO LTD PTE

Singapore

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Caitlin Martin

Graphic Designer

United Kingdom

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Anastasiia Stativka

UI/UX designer, BL/S

Georgia

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Banamali Sarkar

Offline Editor

India

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Zainab Jamil

Graphic Designer, Madvisions

Pakistan

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