. . .

About me

Natalie is a Client Solutions Manager at Meta, partnering with the world's leading entertainment brands in Music and Film to create best in class advertising campaigns across Facebook and Instagram and driving innovation in AR, VR and AI. During her 4 years at Meta, Natalie has worked with brands across Fashion, Travel, Sports, Entertainment and Ecommerce. Prior to Meta, Natalie has worked at Google, L'Oreal and Ferrero in Brand Marketing and has a B(Sc) in Business Administration from the University of Bath.

Some campaigns of note:

- Top Gun Maverick: first ever AR movie trailer

- George Ezra: connecting OOH and online using Target AR. Scanning music posters and album artwork to open up Instagram effect.

- James Bond No Time to Die, Universal Pictures: Live streamed royal premiere into the Metaverse with Oculus VR

- Bastille: Reviving back catalog of music with AR filters

- Abbey Road Christmas Shop: Using dynamic ads and broad audience targeting to create the first ever D2C case study for the entertainment industry

Other achievements:

- Music Week publication: "Foster deeper and more meaningful connections around music with Facebook & Instagram"

- Meta Business blog article - "Discovering entertainment products in-feed, Meta Discovery commerce for entertainment brands"

- 3x Published Meta Case Studies: Abbey Road Studios, Kurt Geiger and Moda in Pelle

- ESNS Social Media Marketing Panel 2022: Most watched panel of the conference

- Write the Future Music in the Metaverse panel host for Liverpool City Region Music Board

- Liverpool Philharmonic Social Media Music Marketing panel 2022

- 360 Yourself Podcast

- This is How Podcast

- Sound Leaders Podcast

Details

AvailabilityLooking for work

ContractPerm

LocationLondon, United Kingdom

Skill LevelMiddleweight, Senior

Tagged Job TitlesClient Services Manager

Recommendations

Currently No Recommendations

Skills

Account Management, Digital Marketing, Digital Strategy, Social Media

Sector Experience

Digital (SEO, PPC, SEM...), Entertainment, Music, Technology

Clients

Paramount Pictures, Sony Music Entertainment, Spotify, Universal Music Group, Universal Pictures, Warner Music

CV / Resume

Natalie's CV/Resume

Activity

Connections2 Followers11 Following5

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Creativepool member since 29 March 2022

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