About me

Luis Paulo Gatti is a graduated in Advertising and post-graduated in Digital Design.

He started his career as an Art Director in Rio de Janeiro, Brazil. And like any other talented professional in Brazil, Luis Paulo Gatti was invited to move to São Paulo. In this new city, he had the opportunity to work in some of the best agencies in the country, creating campaigns for global brands, and also winning his first international recognition.

He then decided to embrace an old dream of working abroad, and accepted an offer to work in the Middle Easter. There he had his first experience of managing a creative team, as Associate Creative Director for Saatchi & Saatchi Dubai. After a couple of years he moved again, this time to Europe.

Luis Paulo Gatti always believed that advertising was meant to entertain, instead of interrupt. That is why he is always looking for opportunities to transform his ideas into real experiences. He is also a gamer enthusiast, a passion that you can find in some of his works. Along his career, he has achieved recognition in the main advertising festivals, including Cannes Lions, D&AD, Clios, LIA Awards, The Oneshow, ADC Global Annual Awards, and served as a jury member in many festivals around the world.

Besides being creative, Luis Paulo Gatti is also a Teacher & Coordinator at Miami ad School LATAM, where he helps to develop young talents.

Luis' work

The Last Safety Feature

The Bigger Crash - Hyundai

Terms Against Bullying

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Terms Against Bullying

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