About me

Natalie is a founder of Uncommon Creative Studio, alongside Nils Leonard & Lucy Jameson. A creative studio building brands that people in the real world actually wish existed; either by working with clients or by creating brands themselves.

Recently named AdAge's International Agency of the Year 2023, in only 6 years since its inception Uncommon has grown to around 160+ people. Doubling revenues in 2022, and quickly growing a global footprint. Working with 45 brands including ITV, Nike Jordan, YouTube, Formula E, EA Sports & B&Q, across brand strategy & design, product & service design, CX & CRM, PR, advertising and production. With bureau bases in UK, Europe & the USA.

Uncommon also launch their own brands. Starting out with the launch of (a sustainable coffee pod business) and most recently SEX BRAND. To this end Uncommon also helped launch Unrest, an impact-led accelerator programme for sustainable, scalable, B2C brands - the first of its kind in the UK. Now with government funding and bases in both London and South Yorkshire, Uncommon has helped 47 brands through the programme.

Uncommon is also a studio first and foremost. So alongside building brands, and a strong design practice, Uncommon have a growing entertainment slate. Most recent projects include Nick Cave's 2022 feature film "This much I know to be true", and feature "In Camera" in partnership with BFI/BBC.

Natalie has 20+ years experience working at the most successful and creative agencies on the planet. Between London & Amsterdam she has run business defining relationships & strategies for global and local brands for the likes of Sony, BBC, Coca-Cola, Vodafone, The Times and many more.

She ran the business development machine at creative powerhouse Mother during one of its most prolific periods. Before launching Uncommon, Natalie oversaw Grey London during the most profitable & creatively awarded years in its 52-year history, alongside Nils and Lucy (her Uncommon Co-Founders).

Passionate about the power of diversity to generate better thinking, Natalie is proud of the steps Uncommon have taken to create a more diverse and representative team. She is also an advisory board member of Creative Equals, Leadership Mentor for SheSays, and Development Board Member of the highly awarded charity Create. She is Executive Producer of documentary 'In God We Trust' that premiered at Tribeca Film Festival 2013. In her year out before starting Uncommon Natalie spent time as an expert-intern with a range of diverse creative companies - from feature film production, talent management & games companies, to mentoring tech-start ups.

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Founder, Uncommon Creative Studio

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