. . .

About me

With 10+ years of luxury retail experience, I help brands create spaces that are as commercially sharp as they are visually compelling, from initial concept through to hands-on execution.

My work sits at the intersection of 3D design and visual merchandising: I design retail concepts, fixtures and visualisations, while bringing the real-world VM rigour that only comes from working at flagship scale. I spent 9+ years at Louis Vuitton's London flagships leading VM strategy across Harrods and New Bond Street, directing the iconic LV x Yayoi Kusama Harrods launch, and driving a 12% performance uplift at one of the UK's most high-profile luxury locations.
Since going freelance in late 2024, I've partnered with brands including Clinique La Prairie Holistic Health, Liberty London, Susanne Kaufmann, SKIMS, Chopard and The INKEY List, leading projects from global rebrands and fixture design to events, in-store activations and VM consultancy.

I'm particularly drawn to projects where craft, brand integrity, and commercial performance all matter equally, whether that's a luxury retail environment, a premium wellness space, or a high-end pop-up. If you're looking for a creative partner who understands both the craft and the commercial reality of luxury retail, I'd love to connect.

Details

ContractFreelance, Part time, Remote

LocationLONDON, London, United Kingdom

Skill LevelSenior

LanguagesEnglish, Portuguese

Tagged Job TitlesVisual Merchandiser, Project Manager

Ranking

#8 Ranked Visual Merchandiser

Recommendations

Currently No Recommendations

Skills

Luxury Retail, Retail Design, Store Layout, Visual Merchandising

Sector Experience

Beauty, Retail

Clients

Clinique La Prairie Holistic health, Harrods, Louis Vuitton, Omnes, Susanne Kaufmann, The HVN, The Inkey List

Awards

Agility Award 2016, Best Visual Merchandiser Support In-Store 2017, Most Exceptional Standards & VM 2021

Activity

Connections2 Followers5 Following11

Likes0

Creativepool member since 26 February 2025

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