About me

People don't buy products and services, they buy better versions of themselves.

That's more than a statement - it's a benediction. It's the foundation of every compelling strategy I've pitched, fought for and built and implemented in the last 20 years as a Creative Director. One that crosses industries, brands, markets and customer segments.

As an extension of that strategy, my job as Creative Director is also to build and maintain inspired, driven teams based on transparency and relationships high in emotional IQ - empathy, peer-to-peer collaboration and critical review. Better teams, better people, better work.

Skills

Analogous Research, Brand Adaptation & Alignment, Brand and Identity Building & Management, Brand Positioning, Budget Planning, Business Development Planning, Client Relations and Retention, Creative Asset Direction & Alignment, creative strategy, Habit Stacking Strategies, Heuristics, Ideation Strategies, integrated campaigns, Method Building & Management, North Star Marketing, Pitch Strategies & Performance, Public Speaking, Strategic & Creative Writing, strategic planning, Talent Management, Team/Culture Building & Management

Sector Experience

consumer goods, Entertainmet, Fashion, Point of Sale, social media, startups, Video & Film, Video and film

Awards

12 Davey Award including Gold, 3 Upper Midwest Emmy Awards, 5 Silver Addys and Best in Category & Judge's Choice Addys, 5 Telly Awards, 6 GDUSA Design Awards, Best Creative/Marketing Agency 2019, Best Videography/Photogarphy 2019, Best Web/App Developers 2019, Coolest Place to Work 2019

Clients

Cedar Rapids Visitors and Convention Bureau, City of Cedar R, Eastern Iowa Airport, Fireside Winery, Frontier Co-op, Heisman Trophy, Lion Bridge Brewery, Phoenix Suns (former), Riverside Casino and Golf Resor, Supershuttle (former), Taco Bell (former), The Kernels baseball team, Theatre Cedar Rapids, TransAmerica

Recommendations
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Currently No Recommendations
Contract
Perm
Location
Cedar Rapids
Skill Level
Director
Languages
English
Creativepool member since 7 September 2015