About me
With 18+ years in the digital space across the Middle East North Africa (MENA) region, I turn complex challenges into intuitive, high-converting user experiences. Blending UX design, product usability, research, and full-stack know-how, I thrive at the intersection of innovation and execution. From strategy to screens, I craft digital products that not only look great—but work brilliantly. Recognized for my expertise in user research and testing, and trained in Product Management and Design Ops, I've helped shape experiences for leading regional brands by aligning real user needs with smart, scalable design.
Skills
3D Animation, 3D Design, After Effects, Art Direction, Budgets Planning / Allocation, Creative Direction, Email Marketing, Interactive Design, Presentation, Project Design, SEO, Team Management, Web Design
Sector Experience
Accomodation, Advertising, Creative Services, Digital (SEO, PPC, SEM...), Marketing, PR, Social Network / Community, UI / UX
Clients
Al Tayer Group, Calvin Klein, Chrysler Middle East, Dell Software, Dodge Middle East, Dubai Pearl, Emaar, FireEye, ibm, Jeep Middle East, MobilIron, Nestle Middle East, Renault Middle East, RTA, Safe Net, Sharjah Tourism, Tripwire, Twofour54 (Abu Dhabi Media Zone), Venafi