About me

With 18+ years in the digital space across the Middle East North Africa (MENA) region, I turn complex challenges into intuitive, high-converting user experiences. Blending UX design, product usability, research, and full-stack know-how, I thrive at the intersection of innovation and execution. From strategy to screens, I craft digital products that not only look great—but work brilliantly. Recognized for my expertise in user research and testing, and trained in Product Management and Design Ops, I've helped shape experiences for leading regional brands by aligning real user needs with smart, scalable design.

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Muhammad's work

NEOM Travel Trade Website

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