Is in-store media truly experiencing a ‘resurgence,’ or have we been missing its consistent power all along? Momentum Worldwide’s recent global study highlights how:

???? 77% of shoppers buy unplanned items after seeing in-store retail media.
???? 79% consider new brands when exposed to in-store retail media.

…Plus much more!

Read more in Little Black Book here.

(Source: Little Black Book)