displaying 1 - 36 of 522 results
Claire Lancaster, head of social media at IF Agency, starts the year with her prediction of the key trends that will define the next 12 months in social media, content and influencer marketing. "I expect reach, dialogue and influencers to all reduce...
Posted by: If Agency
It’s no secret that virtual and augmented reality technologies are going to conquer the market in the coming years and change our media usage in increasingly 'Black Mirror'-esque ways. Just like social media and the widespread use of mobile...
Posted by: Kate Lewin
The best-laid strategies have to be amenable to change. In the long term, market forces, cultural changes and technological innovation can all shift the foundations you’ve built on. And as Darwin explained: it’s not the strongest that...
Posted by: Bray Leino
by John Fountain More people visited Apple's 326 stores than Walt Disney's four biggest theme parks last year. And many visitors don't go to shop. They go to play. They go to have fun. It might be a shop but you know, it's a cool place to hang...
Posted by: Creativepool
The information age is dead In the later part of 1971 Ray Tomlinson sent the first email, since then telecommunications and computer networks have become increasingly complex and powerful. Today every aspect of our lives relies on fibre optics and...
Posted by: Blutui
We chatted with Carla Buzasi, Global Chief Content Officer at WGSN after her talk on ‘Cool hunting, how to be your own trend forecaster’ at Havas Cafe. With invaluable insight from Carla, we discovered that contrary to popular belief, being...
Posted by: Creativepool
Norwegian designer Magnus Voll Mathiassen (aka. MVM) has been working in design for over ten years. In that time he's amassed an impressive bulk of work. Whether it's sketchy minimalist portraits of pop culture icons like Kanye, or sketching for...
Posted by: Jade French
As part of Fotolia’s ‘Unstock’ series we spoke to Contributor Darién Sánchez about his foray into the stock industry to uncover more about his unique illustrations and graphics.Darién SánchezFO: Can you introduce...
Posted by: Fotolia
Every year, Leo Burnett releases their predictions for the Cannes Lions International Festival of Creativity, and have an astonishing track record with these predictions, with more than 84% accuracy. This year is no different, as recently Leo Burnett...
Posted by: Benjamin Hiorns
What do you actually do? My main focus at the moment is driving innovation and creativity within the business - so a lot of creative and strategic thinking, and an awful lot of pitches, especially for the North American market. Jigsaw is a very...
Posted by: Creativepool
--- "I'm attracted by the challenge to create." Creativepool pulls up a comfy chair with Gerard Whelan, Designer and Art Director for brandcentral, to discuss excellence, identity and wall-crawling super powers. How long have you been an Designer...
Posted by: Creativepool
by Jessica Hazel When I am not blogging for Creative Pool I am running my vintage clothing market at Brick Lane and Spitalfields. All of the traders there follow the trends and stock their stalls accordingly, working hard to hunt down vintage...
Posted by: Creativepool
Exhibiting events have been around for over 160 years. Believe it or not, it was London’s very own Hyde Park that housed the very first trade show: The Great Exhibition. The reason for these type of events? To get all of the best products in...
Posted by: Benjamin Hiorns
Color is one of the most critical aspects of a design. In this roundup, we compiled 101 brand new color combinations to inspire your next project. Color sets the tone of any visual, engaging viewers while shaping their perceptions. Whether...
Posted by: Shutterstock
As we awoke this new year, rubbing the dry grit of 2017 out of our eyes – in search of the last bastion of moisture, on the loofa we used to call "tongue" – we might just have been able to whisper the words "never again" with a little more...
Posted by: Sophie Summers
Recently in marketing, there has been a lot of talk about approaches that had fallen out of favour, such as podcasts and direct mailers, making a resurgence. Is it nostalgia that is turning agencies heads backwards? The changing economic and...
Posted by: ifour
The food and drink landscape today has many different faces. But, one which continues full steam ahead is its wonderous reflection of people’s desire for experience over things. And now more than ever, how we fuel ourselves makes a statement...
Posted by: ECHO
When Ericsson’s former CEO, Hans Vestburg, said in a 2010 presentation that the world would have 50 billion connected devices by 2020 (you can find a great list of the best 50 here), we all kinda knew The Internet of Things was headed somewhere...
Posted by: Kate Lewin
Discussions about chatbots have been doing the rounds for a while now, they're usually encased within a ‘will they/won’t they?' hit the mainstream-type discussion, in which marketers like to tell us we’re on the cusp of THE next big...
Posted by: Kate Lewin
The Future Foundation, in consultation with IPA thought leaders and clients, and supported by Advertising Week Europe, has undertaken another 10-year trend study to prepare the market for the future. The first phase of findings identifies four...
Posted by: Melanie Howard
When you discover OMY’s shop fresco for the first time - nestled inbetween quaint, Parisian side streets - you're locked in a moment of childish awe. In front of you looms a giant map of Paris; it covers the whole of the building, and it's...
Posted by: Kate Lewin
Hackathons traditionally conjure up images of (male) tech brains surrounded by empty pizza boxes, beer cans, caffeine and questionable personal hygiene choices. But last weekend, London’s first ever Food Tech Hackathon blew the cobwebs out of this...
Posted by: Kate Lewin
In a world where art investment is one of the safest bets you can make, would you start collecting intangible objects? Well that’s the premis of The Walker Art Centre's a new online shop for artwork named Intangibles. The idea is to allow...
Posted by: Jade French
Coffee, like wine, has become a product for aficionados. Consequently, a substantial market for high-concept bags of beans has evolved, with each brand using design as its weapon win the battle to become the coffee enthusiast's preferred brew. Below...
Posted by: bluemarlin
Following my last post on the ingenious product design of Chris Godfrey, here is something from the other end of the spectrum i.e the absolutely crap end. Welcome to the world of MY Single Band people! For just £6 you can purchase what is...
Posted by: Jessica Hazel
We've had Graphic Design Trends, Web Design Trends, Animation Trends and even Colour Trends for this groovy and newborn 2021. Truth is that there's plenty to be excited about for the next 12 months, despite of what these bleak beginnings may seem to...
Posted by: Creativepool Editorial
2020 was... interesting. An interesting time for all of us, from artists to writers and everything in between. It was also an interesting year for animation, and who knows what will happen in 2021 with that? With people still stuck at home for the...
Posted by: Creativepool Editorial
Poor photographers. Them and video makers were possibly among the most hit creatives in 2020, forced to stay indoors and having to live with loads of unpleasant consequences of this social-distancing situation. But we know creatives, don’t we?...
Posted by: Antonino Lupo
How’s the new year treating you? Feel any different yet? Well, according to some reports, consumer habits have changed quite a bit in the last year and you could arguably speculate that a global pandemic may have helped with that. With people...
Posted by: Antonino Lupo
2020 is officially over. To many, January is rebirth, repurpose, refocus - a chance to reflect on what didn’t work the year before and build on our successes for a better future. Except this time most of us probably won’t have a lot of...
Posted by: Antonino Lupo
Anyone following the video games industry has probably seen this coming for a while, but we humans love interaction and most of all, we love games and stories. There’s nothing quite like a good interactive experience with our web browser to...
Posted by: Antonino Lupo
Here’s to a colourful year. The year of health panic is hopefully about to end, but it's quite possible that 2021 will still have room for the creative world to reflect on lockdown experiences. If you thought 2020 was quite chaotic in terms of...
Posted by: Antonino Lupo
If you thought 2020 was a chaos, you clearly haven’t seen what graphic design might have in store for 2021. After such an unbelievable year (in good and bad terms), we can all expect designers to bear the marks of 2020 for quite some time,...
Posted by: Antonino Lupo
No sector will come out of COVID-19 unscathed. From production to freelance design, every creative in the industry has likely been forced to reinvent during the pandemic. This includes marketing. Whether it is a larger focus on upskilling and...
Posted by: Creativepool Editorial
This week, Adobe offered a free 2-month membership to its creative cloud platform to existing subscribers in order to help soften the blow felt by the creative industries (and the working world in general) after the Covid-19 outbreak. This is just...
Posted by: Benjamin Hiorns
Ten years ago, display advertising was in its infancy and Promoted Tweets were yet to make their debut. Times have changed considerably. Intelligent and automated technologies have increasingly super-charged digital marketing efficiency - so much so...
Posted by: Caroline Burgess-Pike
