About me

Head of Production with 9+ years of experience leading large scale experiential campaigns, live events, and integrated production projects across the UAE and GCC. Currently managing end to end production delivery at Horizon FCB (Omnicom Group), overseeing million Dirham budgets, cross functional teams, and complex stakeholder environments. Delivered major brand activations and campaigns for Visa, Lipton, DHL, Centrum, TotalEnergies and Mai Dubai across public venues, exhibitions, retail spaces and large scale event environments. Strong expertise in operational leadership, vendor ecosystem management, cost optimization and high pressure project execution.

Mohamed's work

Centrum Vitamin See - Activation Case Study

TotalEnergies X Emirates rugby 7s - Activation Case Study

Lipton X Squid Game - Campaign Case Study

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