About me

Head of Production with 9+ years of experience leading large scale experiential campaigns, live events, and integrated production projects across the UAE and GCC. Currently managing end to end production delivery at Horizon FCB (Omnicom Group), overseeing million Dirham budgets, cross functional teams, and complex stakeholder environments. Delivered major brand activations and campaigns for Visa, Lipton, DHL, Centrum, TotalEnergies and Mai Dubai across public venues, exhibitions, retail spaces and large scale event environments. Strong expertise in operational leadership, vendor ecosystem management, cost optimization and high pressure project execution.

Mohamed's work

Visa x Emirates NBD - Pay It Like Pep - Campaign Case Study

Centrum - Riyadh Marathon Activation ’26

500 500 Hospital

Mohamed Salah Anti-Drugs Campaign

VISA X Emirates NBD - Pay it like PEP! Campaign

Visa x Emirates NBD - Pay It Like Pep Campaign

Lipton - Wanasa Mkamela 2026

Dr. Gabriela Clinic, Bahrain | Teaser

Dr. Gabriela Clinic, Bahrain

Visa X Bank Albilad | Travel Pass Credit Cards

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