About me

Hola! I'm Minerva a Creative Art Director who loves to bring brands to life in print and online through bold visual identities, colourful illustration and immersive digital experiences. 

Having delivered creative solutions for major brands such as Coke, L'Oreal, Boots, Costa, Ford and Tate Modern, I'm experienced in end-to-end design project management and delivery - from scoping briefs and face-to-face client pitching through to full asset execution and review - helping brands reach their objectives and grow their business through strong visual narratives. 

With over 12 years professional experience in design, illustration and animation - bolstered by a strong visual/digital education featuring an MA in Graphic Design - my multidisciplinary experience spans all platforms, including commercials, social media, gamification, websites, apps, print and more. 

I'm confident in leading design teams to ensure every project is executed to its fullest potential, instinctively detail orientated and skilful in choosing the appropriate media and style to make impactful brand statements.

My passion for developing effective visual narratives has seen me garner accolades, both professional (El Sol festival: innovation in corporate website design nomination for Coca-Cola) and personal (Illustrated 2017 "One to Watch" award winner). 

My on-going work as an artist and illustrator enables me to apply a high level of creative integrity and uncompromising individuality to everything I do.

My work experience and education have equipped with the following tools: Pencil, paper, brush, Photoshop, Illustrator, InDesign, After Effect, Sketch, sense of humour and imagination.


3D Design, After Effects, Animation, Crafts, Digital Art, Email Design, Illustration, InDesign, iPhone / iPad, Photoshop, skecth, Typography, vector, Web Design

Sector Experience

Advertising, Animation, Arts, Audio / Visual, Creative Services, Design, digital design, Exhibitions, Galleries & Studios, Magazines & Comics, Mobile, Newspapers, Publishing, UI / UX


El Sol, iman


Arthur London, BBH London, boots, British Library, Cherry London, Coca Cola, EdComs, Freeda, Gravity Thinking, Greenlight, Grey London, LIVEPOSTER, Loreal, Lurpack, Mailonline, Media Bounty, Metro, Premier League, TJX Europe

Currently No Recommendations
Project featured:Hoxton
on 3rd June 2015
Project featured:Illustrations
on 20th October 2015
Project featured:Animation Gif
on 13th November 2015
Project featured:MailOnline Weather Australia
on 17th March 2016
Project featured:With water in your mouth
on 19th June 2016
Project featured:Novelty Magazine
on 3rd May 2017
Project featured: App Aumentent Reallity 'Soltan Sun Ready Challenge'
on 7th July 2017
Project featured:Glug London: Doodle social
on 6th February 2019
Freelance, Temp-Perm, Remote
Skill Level
Senior, Director
Spanish and English
Creativepool member since 11 June 2012