About me

Hola! I'm Minerva a Creative Art Director who loves to bring brands to life in print and online through bold visual identities, colourful illustrations and immersive digital experiences.   

Having delivered creative solutions for major brands such as Coke, L'Oreal, Boots, Costa, Ford and Tate Modern, I'm experienced in end-to-end design project management and delivery - from scoping briefs and face-to-face client pitching through to full asset execution and review - helping brands reach their objectives and grow their business through strong visual narratives.   

With over 12 years of professional experience in design, illustration and animation - bolstered by a strong visual/digital education featuring an MA in Graphic Design - my multidisciplinary experience spans all platforms, including commercials, social media, gamification, websites, apps, print and more.   I'm confident in leading design teams to ensure every project is executed to its fullest potential, instinctively detail-orientated and skilful in choosing the appropriate media and style to make impactful brand statements.

My passion for developing effective visual narratives has garnered me accolades, both professional (El Sol festival: innovation in corporate website design nomination for Coca-Cola) and personal (Illustrated 2017 "One to Watch" award winner).   My ongoing work as an artist and illustrator enables me to apply a high level of creative integrity and uncompromising individuality to everything I do. 

My work experience and education have equipped me with the following tools: Pencil, paper, brush, Photoshop, Illustrator, InDesign, After Effect, Sketch, sense of humour and imagination.

Minerva's Interactions

New things are happening!

Minerva Freire has commented on Mark Harrison's project "Portraits"

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