. . .

About me

In 2009 Michael founded award-winning agency Impero as an innovative, risk-taking creative agency. Designed to do one thing and one thing only: make tired brands famous again.

First founded in London, Impero has now expanded into Latin America with its second office in Buenos Aires.

Impero aims to represent a new breed of creative agency: independent, made up of digital natives and with a culture that reflects the world around us. Boasting a 77% female workforce and 100% gender pay parity, with six out of seven of its departments run by women, Impero believes in honesty, transparency and meritocracy at all times.

Equally, in a sector obsessed with data and vanity metrics, Impero believes in the value of technology and data only when it is used to create real work real people really see, that penetrates culture and shows tangible benefits for brands and their customers.

Michael has become an industry thought leader on themes including 'making branded content people will actually care about' and 'Engaging Gen Z: how to engage the next generation of consumers'.

Beyond Impero, Michael is also the founder and director for the UK's first dedicated LIVE social content agency, Live & Wired. Set up in April 2017, the agency ideates and produces live social content to create ideas that consumers want to engage with.

Originally from New Zealand, Michael created his first online startup as a teenager; New Zealand's largest online dining guide (Menus) and later Australasia's most visited movie publication (Flicks), both of which were acquired before Michael set up Impero.

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Michael's Followers

Jorge Silva Romualdo

Camera Operator, Freelancer

Finland

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Hadi Ahmed

Designer

Saudi Arabia

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Luc Versleijen

Freelance 3D Designer & Animator, Luc Versleijen

Netherlands

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Sonia Sabardeil

Production Assistant, Freelancer

United Kingdom

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Juliia Abramova

retoucher

Thailand

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SNDWRx

Canada

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Cheslea May Taylor

Illustrator

South Africa

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Shashanka Chaturvedi

Film Director, Goodmorning Films

India

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Henrik Hanson

Film director

Sweden

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Rafael Duque

Visual Artist, Rafael Duque Espindola Design

Brazil

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Klaer Kut

Product Development Manager

South Africa

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Daniel Schiavon

ECD, Ogilvy Brasil

Brazil

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Lana Jokhadze

Graphic Designer

Georgia

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LesforMore Limited

United Kingdom

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Nick Vlok

Senior motion graphics artist, More out there media

South Africa

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Henrik Stromme

Technical Animator

Norway

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Omkar Dhanawade

Roto Artist, Trace vfx solutions india Pvt Ltd

India

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Daisy Graham

Writer's Room Assistant, Fremantle Media

United Kingdom

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Zoe Power

Videographer, Lipstick

United Kingdom

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Sudhir Pasumarty

Creative Director, Grey

Singapore

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