. . .

About me

In 2009 Michael founded award-winning agency Impero as an innovative, risk-taking creative agency. Designed to do one thing and one thing only: make tired brands famous again.

First founded in London, Impero has now expanded into Latin America with its second office in Buenos Aires.

Impero aims to represent a new breed of creative agency: independent, made up of digital natives and with a culture that reflects the world around us. Boasting a 77% female workforce and 100% gender pay parity, with six out of seven of its departments run by women, Impero believes in honesty, transparency and meritocracy at all times.

Equally, in a sector obsessed with data and vanity metrics, Impero believes in the value of technology and data only when it is used to create real work real people really see, that penetrates culture and shows tangible benefits for brands and their customers.

Michael has become an industry thought leader on themes including 'making branded content people will actually care about' and 'Engaging Gen Z: how to engage the next generation of consumers'.

Beyond Impero, Michael is also the founder and director for the UK's first dedicated LIVE social content agency, Live & Wired. Set up in April 2017, the agency ideates and produces live social content to create ideas that consumers want to engage with.

Originally from New Zealand, Michael created his first online startup as a teenager; New Zealand's largest online dining guide (Menus) and later Australasia's most visited movie publication (Flicks), both of which were acquired before Michael set up Impero.

See full profile details

Who likes Michael's work

Elisabeth Grosse aka LIZITA

Fashion Graphic Designer

United Kingdom

Connect

View profile
KATARZYNA KALUMIERE

Photographer, KASSAI PRODUCTION

United Kingdom

Connect

View profile
Vuk Ristivojevic

Art Director, Sharjah Broadcasting Authority

United Arab Emirates

Connect

View profile
Ben May

Senior Marketing Manager, Catch A Fire Agency

United Kingdom

Connect

View profile
Nestor Kalynyak

Creative, NK

Ukraine

Connect

View profile
Creativepool

United Kingdom

Follow

View profile
Gonzalo Duque

Motion Graphics Designer, GDuque

Spain

Connect

View profile
The Artist as Photographer

Creative Director, Ken Gerhardt Photography

South Africa

Connect

View profile
Cassie Bendall

Creative Director, ONIX

United Kingdom

Connect

View profile
Lorenzo Pantani

Lead Video & Motion Design

United Kingdom

Connect

View profile
Caroline Dolan

Director, Creative Operations, SharkNinja

United Kingdom

Connect

View profile
Ryan Watson

Managing Editor, CreativeHunt

United Kingdom

Connect

View profile

OOPS - LOOKS LIKE YOU HAVE JAVASCRIPT OFF. THIS SITE WON'T WORK WITHOUT IT.
NEED HELP IN TURNING IT ON? YOU CAN FIND INSTRUCTIONS HERE FOR YOUR BROWSER.