. . .

About me

In 2009 Michael founded award-winning agency Impero as an innovative, risk-taking creative agency. Designed to do one thing and one thing only: make tired brands famous again.

First founded in London, Impero has now expanded into Latin America with its second office in Buenos Aires.

Impero aims to represent a new breed of creative agency: independent, made up of digital natives and with a culture that reflects the world around us. Boasting a 77% female workforce and 100% gender pay parity, with six out of seven of its departments run by women, Impero believes in honesty, transparency and meritocracy at all times.

Equally, in a sector obsessed with data and vanity metrics, Impero believes in the value of technology and data only when it is used to create real work real people really see, that penetrates culture and shows tangible benefits for brands and their customers.

Michael has become an industry thought leader on themes including 'making branded content people will actually care about' and 'Engaging Gen Z: how to engage the next generation of consumers'.

Beyond Impero, Michael is also the founder and director for the UK's first dedicated LIVE social content agency, Live & Wired. Set up in April 2017, the agency ideates and produces live social content to create ideas that consumers want to engage with.

Originally from New Zealand, Michael created his first online startup as a teenager; New Zealand's largest online dining guide (Menus) and later Australasia's most visited movie publication (Flicks), both of which were acquired before Michael set up Impero.

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Michael's Followers

Bharat Patel

United States

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Sindhu Abbili

junior engineer, GEMN Research and development pvt. ltd.

India

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Emmarco Design

Graphic Designer - Production, amazing artz designs

Kenya

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Bianca Moreira

Creative Account Manager

United Kingdom

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Olivia Hemsworth

Creative Writer

United Kingdom

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Elizabeth Welsh

Writer

United Kingdom

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Carmen Kruger

Interior Stylist

South Africa

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Jaya Kaur

The Access to Sports Project

United Kingdom

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Tyler Antin

PA, Freelance

United Kingdom

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Aura Juliet

Writer

Kenya

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Bozhena Klichuk

JLPR

Ukraine

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Aaron Wright

Director, Requipt

United Kingdom

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Larissa Silva

Production Assistant

United Kingdom

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Franklin Walters

Motion Designer, Franklin Walters Design

United States

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George Cartwright

Sound Designer

United Kingdom

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Mohammed Ayoub

Company Director

United Kingdom

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Ameen Siddique

Hr, 7kanimations

Bahrain

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Laura Probett

Unemployed

United Kingdom

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Damian Will

Short video editing

Nigeria

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Chelsea Not active

United Kingdom

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