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Trends

How To... Upgrade an Influencer

Sergio Lopez, chief production officer at McCann World Group EMEA, has six tips for savvy advertisers. There’s no denying influencers are everywhere. You can see them at dusk jogging in the park, at clubs in Ibiza, atop the Eiffel Tower and as a...

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Inspiration

How McCann and Xbox Hacked the Rule Book for FIFA 18

Creative directors Jamie Mietz and Sanjiv Mistry and Xbox’s Michael Flatt tell LBB’s Laura Swinton how they avoided the red card. How’s this for a brief. You’ve got a great product to promote on your client’s platform. But… you’re not...

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Trends

People management: making way for future employees

Automation and artificial intelligence might be changing how we do business, but it’s people who give businesses their edge. People are your greatest asset. This has been a buzzword in business for decades, but with technology displacing people...

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Discover your North Star

At Connect: London this week, Stuart Wilson, ECD at McCann London, will host a session about deep fake technology and look to take the audience on a journey around the subject. Wilson says attendees should expect to be given “the...

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Festive Feels: All the ads of Christmas 2018

Cadbury - Secret Santa Agency: VCCP Director: Tony Barry Production: Knucklehead Sainsbury’s - The Big Night Agency: Wieden+Kennedy Director: Michael Gracey Production: Partizan Boots - #GiftsThatGetThem Agency: Ogilvy UK Director:...

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Account Wins of the Week

McCann drives Opel/Vauxhall in Europe Vauxhall-owned car manufacturer Opel has appointed McCann Erickson as its new international creative agency. McCann replaces previous partner Scholz & Friends and will pick up the account as of January 1,...