It's awards season. Right. Don't panic. If you don't know where to start, you're not alone. Winning awards isn't a walk in the park, yet all it takes is a pinch of dedication, care, planning and just about the right quality of work. With little more...
Sergio Lopez, chief production officer at McCann World Group EMEA, has six tips for savvy advertisers. There’s no denying influencers are everywhere. You can see them at dusk jogging in the park, at clubs in Ibiza, atop the Eiffel Tower and as a...
Ahead of The Drum's December issue we've been quizzing industry luminaries, including judges for The Drum Advertising Awards, about what they love about advertising – and why the word shouldn't be considered a badge of shame. This time, we speak...
On a recent Wednesday in London, a robotic teddy bear was temporarily perched on a streetlight next to Brixton Road, one of the most polluted streets in the city. When air pollution levels reached a certain limit–the point at which the government...
McCann London has launched the Visability93 campaign to change perceptions around disability, and raise awareness of the millions of people worldwide living with conditions such as diabetes, arthritis and Alzheimer’s, who may not be considered...
Creative directors Jamie Mietz and Sanjiv Mistry and Xbox’s Michael Flatt tell LBB’s Laura Swinton how they avoided the red card. How’s this for a brief. You’ve got a great product to promote on your client’s platform. But… you’re not...
Automation and artificial intelligence might be changing how we do business, but it’s people who give businesses their edge. People are your greatest asset. This has been a buzzword in business for decades, but with technology displacing people...
I’m going to ask you to do the unfathomable and set all thoughts of Brexit aside for just a moment. Suspend your disbelief that despite its state of polarisation and socio-economic and political uncertainty, Britain is actually grappling with some...
At Connect: London this week, Stuart Wilson, ECD at McCann London, will host a session about deep fake technology and look to take the audience on a journey around the subject. Wilson says attendees should expect to be given “the...
Cadbury - Secret Santa Agency: VCCP Director: Tony Barry Production: Knucklehead Sainsbury’s - The Big Night Agency: Wieden+Kennedy Director: Michael Gracey Production: Partizan Boots - #GiftsThatGetThem Agency: Ogilvy UK Director:...
McCann drives Opel/Vauxhall in Europe Vauxhall-owned car manufacturer Opel has appointed McCann Erickson as its new international creative agency. McCann replaces previous partner Scholz & Friends and will pick up the account as of January 1,...
Mother - MoneySuperMarket MoneySuperMarket is back on our TV screens this week, as two Sindy dolls save money on their household bills and break out of “Sindyville,” in a humorous homage to “Thelma & Louise.” The 60-second...